Makeready Names Ryan Thompson New Director of Sales and Marketing for The Alida in Savannah

USA, Savannah, Georgia. July 20, 2021

Makeready, a hotel, restaurant and retail operator and management company, announced that Ryan Thompson has been named director of sales and marketing for The Alida. Thompson joins the group after serving as national accounts director for Westin Grand Cayman Seven Mile Beach Resort & Spa.

"We are thrilled to have Ryan join the Makeready Family as director of sales and marketing for The Alida said William Bullens, vice president of global sales, Makeready. "Ryan has enjoyed an impressive career bringing with him valuable experience in the hospitality industry and we are sure he will have a great impact on our operation. I am confident his considerable talent and leadership skills will help us drive business growth and build upon the loyal fanbase of our guests."

As director of sales and marketing, Thompson will be responsible for developing and implementing The Alida's overall sales and marketing strategy including multi-channel new customer growth generation, brand positioning, public relations, competitive analysis and partnership marketing. Thompson will work closely with the Makeready leadership team to build a first-class sales and marketing strategy that emphasizes the unique attributes of the hotel and specialty consumer experiences available to attract and acquire new guests and group stays.

"I'm excited to join Makeready and lead the sales and marketing strategy behind The Alida as we continue to welcome back our guests," said Thompson, "I look forward to working together with the leadership team and bringing my background in the travel and hospitality industries to help establish clear sales and marketing goals for the hotel that will both strengthen and enhance our positioning as we continue to provide a best-in-class experience for our guests."

Thompson joins Makeready with his more than 17 years of strategic sales and marketing experience in the hospitality industry. Thompson joins The Alida from the Westin Grand Cayman Seven Mile Beach Resort & Spa, where he served as national account director leading their sales efforts including lead response, site inspections, contract negotiations, onsite relationship building and customer satisfaction.

Additionally, Thompson's experience in the hospitality industry extends through his senior sales roles where he previously served as director of group sales for Westin Hilton Head Island Resort & Spa, national accounts director for Turnberry Isle Miami, group sales manager for Sonesta Resort Hilton Head Island and tournament sales director for The Heritage Collection on Hilton Head Island.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in October 2021...

Revenue Management: Monetizing All Offerings

Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.