Ashlyn Pulvermiller Appointed General Manager of Marriott Owings Mills Metro Centre

USA, Owings Mills, Maryland. July 23, 2021

Marriott Owings Mills Metro Centre, a new Marriott hotel managed by Crescent Hotels & Resorts opening this fall in Owings Mills, is pleased to announce the appointment of Ashlyn Pulvermiller as General Manager. In her role, Ashlyn will open the first ever full-service hotel in Owings Mills and oversee every aspect of the 229-room property and its day-to-day operations.

"We are delighted to have someone with Ashlyn's experience opening the first ever full-service hotel in Owings Mills," said Michael Broadhurst, Senior Vice President, Operations, Crescent Hotels & Resorts. "She brings extensive knowledge, a goal-oriented mindset, and passion to Marriott Owings Mills Metro Centre. We look forward to seeing how her innovative ideas and leadership will bring success to this new hotel."

Ashlyn brings almost ten years of managerial experience in the hospitality industry to her new role. She previously served as the General Manager of a full-service Marriott property in Upstate New York where she oversaw 162 guest rooms, a freestanding restaurant, and events. Prior to her role at Marriott, she was the General Manager of two Hilton properties in Syracuse, New York, and the General Manager of St. Lawrence University's on-site hotel, conference center and golf course. Ashlyn has extensive knowledge from working in various task force assignments such as Director of Finance, Brand Quality and Finance Auditor.

"I am excited and honored to have the opportunity to open the first full-service hotel in Owings Mills, Maryland," stated Ashlyn. "With an incredibly talented team behind me, I know we will make a positive contribution to the region. I look forward to opening our doors and start welcoming guests this fall."

Marriott Owings Mills Metro Centre will have 229 guestrooms and 15,000 square feet of event space, including a 6,700-square-foot ballroom that can easily accommodate weddings, corporate events, and other social gatherings. The event space also features a 4,400-square-foot outdoor terrace and 3,650 square feet of pre-function space with seven meeting spaces and board rooms. The Marriott property will have considerable amenity offerings including a Starbucks coffee shop and The Tillery, a full-service upscale American restaurant. Carefully designed to meet the needs of their guests, the hotel also features an upscale fitness center.

The property is conveniently located within walking distance of the Owings Mills Metro Centre transportation hub which brings travelers to downtown Baltimore in less than 30 minutes. The area offers a robust variety of shopping, dining, and entertainment experiences.


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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.