Hilton Signs With Al Sorouh Hospitality Development Real Estate to Doubletree to Kingdom of Bahrain

USA, Mclean, Virginia. September 10, 2021

Hilton announced plans to bring its DoubleTree by Hilton brand to the Kingdom of Bahrain. DoubleTree by Hilton Al Sayh Residences has been signed together with Al Sorouh Hospitality Development Real Estate and is due to open its doors in 2022.

Board Member of the Al Sorouh Hospitality Development Real Estate and CEO of Mabanee Kuwait Waleed Alsharian said, "We believe this is a great partnership that will add a valuable offering to the area. We are very pleased to be working with Hilton and bringing DoubleTree by Hilton to the Kingdom of Bahrain and look forward to further partnerships with Hilton in the Kingdom and the region."

Carlos Khneisser, vice president, development, Middle East & Africa, Hilton, said, "Following the recent opening of our first hotel in the country, Hilton Garden Inn Bahrain Bay, this signing brings us to four properties trading or in the pipeline in the market. It sees us continue to expand our offering in the serviced apartment segment, which is an area of the market where we see growing demand from long-stay visitors."

Featuring 113 serviced apartments, 61 one-bedroom and 52 two-bedroom apartments, DoubleTree by Hilton Al Sayh Residences will be located just a short drive from Bahrain International Airport. Situated close to Bahrain Bay, a waterfront business district and mixed-use community with unique offerings of dining, and nearby several other attractions including The Avenues Bahrain mall which holds 120 stores and F&B outlets at its seafront location.

Guests will be able to enjoy uninterrupted ocean views in a number of apartments, an all-day dining restaurant and a sophisticated rooftop café and outdoor pool with views across Bahrain. The hotel will be located at Al Sayh, Manama, walking distance to Al Sayh Island, National Heritage Site of Bahrain. Its proximity to Sheikh Isa Bin Salman Causeway will provide guests with easy access to King Fahd Causeway to reach Saudi Arabia.

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Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.