Conrad Hotels & Resorts Signs First Hotel in California, Conrad Los Angeles at the Grand La

USA, Mclean, Virginia. September 20, 2021

Conrad Hotels & Resorts, one of Hilton's luxury hotel brands, announced its debut in California with the signing of Conrad Los Angeles. The hotel is part of Related Companies' mixed-use development, The Grand LA, designed by Frank Gehry, located in downtown Los Angeles.

"With Los Angeles experiencing its largest downtown development boom in nearly a century, we believe 2022 is the right time to introduce such a dynamic hotel and exciting development to this cultural epicenter," said Danny Hughes, executive vice president and president, Americas, Hilton. "We're thrilled to continue to expand Conrad's footprint in the Americas and have the opportunity to bring this empowered and design-forward brand to a new market."

Expected to open in 2022 and managed by Hilton, the 28-story hotel will include 305 modern guest rooms with bold design, as well as a spa, elevated indoor/outdoor lobby with sweeping views of the iconic Walt Disney Concert Hall, and a 16,000 square foot rooftop terrace complete with a private pool deck overlooking downtown LA. Guests will enjoy locally inspired culinary experiences through dining outlets featuring expansive lounges and outdoor amenities that embrace California's outdoor culture, all while staying true to Conrad's commitment to wellness and sustainable travel. The luxury property will also offer 12,000 square feet of meeting and event facilities with integrated technology capabilities as well as a state-of-the-art fitness room for guests.

"Conrad Hotels & Resorts is the ideal brand to complement the suite of offerings at the Grand LA with our promise of bold design and exceptional, passionate service, aimed at creating memorable experiences for our guests," said Nils-Arne Schroeder, global brand head, Conrad Hotels & Resorts. "We look forward to elevating the level of luxury hospitality in the destination next year with the opening of our first Conrad hotel in California and seeing the immersive cultural experiences at Conrad Los Angeles come to life for travelers and the local community."

Located in the heart of Grand Ave. Arts, the 24-7 destination will become a paradigm-shifting place to live, stay and visit. The Grand LA will include 176,000 square feet of retail and dining space, more than 400 residences and a large, vibrant public plaza with a series of landscaped, open terraces that will host free arts programming throughout the year, including live concerts. Additionally, within walking distance of Conrad Los Angeles are some of the city's most prominent cultural venues, creating a natural synergy with the neighborhood's art destinations including The Broad, Walt Disney Concert Hall, Museum of Contemporary Art, Grand Park, Colburn School and The Music Center.

"The Grand LA is thrilled to host Hilton's first Conrad property in California," said Rick Vogel, senior vice president at Related Companies. "Conrad is one of Hilton's high luxury brands for the Epicurean traveler in search of culture, arts and dining, which is aligned with The Grand LA's landmark destination as the epicenter for arts and culture in LA. We look forward to welcoming Conrad Los Angeles's first guests when The Grand LA opens in 2022."

Conrad Hotels & Resorts combines sophisticated, bold design and purposeful, passionate service to provide inspiring travel experiences in destinations such as New York, Abu Dhabi, London, Istanbul, Hong Kong and more.

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Coming up in November 2021...

Architecture & Design: Wellness is Key


Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.