Sales and Distribution Expert Nicolas Besse Joins Vertu Hotels and Resorts

Switzerland, Zug. January 12, 2022

The leading hospitality group VERTU HOTELS AND RESORTS grows its team of experts by welcoming Nicolas Besse as a Member of the Strategic Advisory Board and to oversee the Distribution Department.

Based in Paris, Mr Besse brings nearly three decades of international senior leadership expertise in the hospitality industry shared between the USA, Europe, and Southeast Asia.

Since 2012, Nicolas held the position of Director of Chain & Partner Management for the HRS group. He built the local and international expansion of hotel chains key account management and interfaces for connecting HRS with chain hotels supply.

Prior to that, he was the Vice President of Sales and Distribution for the Sofitel brand where he oversaw the repositioning of the brand in the luxury hotels segment. Nicolas originally joined Accor group in 2001 to create and deploy its internet distribution technologies for all the hotels. In addition to this already impressive list of strategic roles, Nicolas also held managerial positions at Disneyland Paris and the Mandarin Oriental Hotel Group.

VERTU Hotels and Resorts' Founder and CEO, Gérald Lampaert, states: "A solid distribution strategy is key to the success of any property. Having a renowned specialist like Nicolas Besse joining our ranks will tremendously benefit our clients and we couldn't be more thrilled. As far as our own portfolio of hotels, exciting changes are happening in the very near future, and Nicolas's input will be pivotal to the success of this part of our activities".

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2022...

Social Media: Essential Interaction


As important as social media has been to hotels as a way to engage guests and drive direct bookings, it is becoming even more essential for hotels to implement a comprehensive social media strategy. All the major platforms have users numbering in the hundreds of millions - and in some cases, billions of users - so it is imperative for hotels to have an established presence on those massive channels. The goals of social media outreach are relatively clear-cut - identify and interact with current and prospective guests; create a brand voice that resonates with your target demographic; promote products, services, special offers, and contests; and acquire market data to support your business analytics. This is accomplished by creating imaginative and shareable content in order to give your brand maximum visibility, generate bookings, and keep guests interacting with your business throughout the entire customer journey. The February Hotel Business Review will document how some hotels are successfully executing social media strategies for the benefit of their operations.