USA, Los Angeles, California. April 21, 2022

The official association for the world's verified boutique hotels has launched a central list of boutique hotel owners and founders in the hopes to create continued clarity and community within the independent and boutique hotel space. This falls under BLLA's pillar of education for executives, professionals, and students who continually disrupt the hospitality industry through their fearless approach to being a part of "the village" that creates hotel experiences.

The association will continue to act as the central hub for the niche and this evergreen list of owners and founders will help give credibility to hoteliers who go against the grain and stand for individuality. It is important to show the industry how you can be successful and independent . The association wants to ensure that the industry knows the various paths one can go down to create a hotel and how BLLA supports its efforts with resources, contacts, and timely information.

BLLA's Board of Advisors and Education Committee will expand on this initiative with more tools to help the independent side of the industry thrive. From identifying the right tech stack to labor success practices, to sourcing products, the association is continually at the forefront of important initiatives and best practices for owners.

You will be able to interact one-on-one with many of these owners at the association's upcoming conferences:

Boutique Hotel Investment Conference, June 8 in New York City

Women in Travel & Hospitality Conference, July 11-12 in Los Angeles

Boutique Hotel Owners Conference, October 24-25 in Los Angeles

In BLLA fashion, we invite the larger community to continue celebrating those who dare to be different.