Mountain Modern Plans Expansion and Renovation Following Acquisition of Jackson Hole Lodge

USA, Jackson Hole, Wyoming. August 17, 2022

Mountain Modern is pleased to announce an expansion and renovation following the acquisition of Jackson Hole Lodge — doubling its footprint to cover a full city block just steps from Town Square. Located at the corridor of downtown Jackson, the property expansion is slated to be completed in fall 2022 and will add 59 new rooms; an outdoor pool and jacuzzi; a brand new culinary concept; and a contemporary social hub for the modern adventurer inclusive of a community space, lounge, firepits, and 19,000 square-feet of added outdoor areas.

"Mountain Modern has remained a pillar of playfulness and approachability in Jackson Hole," explains Robert Nolan, co-creator of the concept launched in 2017. "Offering the ideal home base for year-round adventure with its location and approachable rates, we're thrilled to expand the property to create a social hub and destination for both visitors and our local Jackson community."

Designed by award-winning architecture and design firm TruexCullins, Mountain Modern's functional, yet contemporary destination-inspired design remains woven throughout the 59 new guestrooms to add to a new room count of 194. New accommodations will include king rooms; studios that feature a full kitchen; double queen and king suites; and expansive two-bedroom, two-story residential-style suites. These brand new suites sleep up to eight people and boast a kitchen, living room with a fireplace, separate bedrooms, private outdoor balcony and more — providing an unmatched layout and premium amenities unlike any others found in downtown Jackson.

Custom larger-than-life wall coverings celebrating Grand Teton backcountry and destination highlights including the local wildlife and Jackson's world-class fly-fishing, will give guests a true sense of place, while pops of the beloved red buffalo plaid - a Western pattern donned by the legendary cowboys of yesteryear - give rooms a playful color scheme. High-touch, high-tech practical and innovative features like custom gear walls offering year-round storage for hiking boots, skis and snowboards, a 24-hour text concierge, Malin & Goetz bathroom amenities, chalkboard word searches, and more thoughtful amenities offer doses of whimsy tailored to the modern outdoor enthusiast.

With the expansion will also come the introduction of "The Triple M," a design-forward social hub brimming with creature comforts to encourage conversations and nurture connections amongst travelers. Within the gathering space, guests will find a new culinary concept featuring unconventional après ski fare, seasonal cocktail offerings and casual bites along with a marketplace offering local grab-and-go items and refreshments. Communal seating, co-working spaces and firepits will transform The Triple M from day to night, as it opens up to an expansive outdoor area perfect for lawn games, live music and a lounge area to welcome visitors to settle into "mountain time" upon arrival.

"Whether guests are hitting the slopes at one of the nearby award-winning resorts, hiking in Grand Teton National Park, or visiting Yellowstone, we're thrilled to further cement ourselves as the ideal basecamp for like-minded adventurers looking to find community and enjoy all Jackson Hole has to offer," explains General Manager Elena Schroth.

Guests are encouraged to ‘choose their adventure' during their Mountain Modern stay at Jackson Hole's ultimate adventure basecamp — further elevated with property updates, new amenities, and refreshed programming to come.

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Traditionally, hotels have employed a room-centric revenue model. The primary focus was on pricing strategies that could generate the most revenue from the sale of rooms. However, the pandemic has forced hoteliers to look beyond room revenue exclusively, and to maximize all available revenue streams. How is this accomplished? By re-imagining the use and function of every square foot of a hotel property, and how revenue is generated from it. For example, some hotels are rethinking their spaces for different uses - offering rooms for private day meetings, or offering suites for private dinners. Other hotels with meeting spaces are moving beyond daytime conferences and events, and figuring out how to book those spaces in the evenings, on holidays and weekends, for such things as exhibitions, workshops, rehearsals and pop-ups. Still other hotels are leasing work spaces or parking spaces to businesses in their local market. The October issue of the Hotel Business Review will report on how some leading hotels are re-inventing their revenue management strategies.