Hilton to Debut Luxury Conrad Hotels & Resorts Brand in Riyadh
Hilton (NYSE: HLT) has announced the signing of an agreement with Mashareq Investment to open Conrad Riyadh Laysen Valley at the beginning of 2025. The Conrad Hotels & Resorts property will be the second for the brand in Saudi Arabia, joining Conrad Makkah.
Conrad Riyadh Laysen Valley will mark the brand's entry into the heart of Riyadh, bringing bold design and world-class guest experiences to the Saudi capital. The 170-key hotel will feature an indoor pool, fitness centre, boutique spa, seven meeting rooms spanning over 500 square metres, and multiple dining outlets, providing guests with ample opportunity to explore its recreational and culinary facilities.
Conrad Riyadh Laysen Valley will be located in one of Riyadh's most prominent high-end, mixed-use real estate projects, Laysen Valley. Located opposite to the city's Diplomatic Quarter (DQ) and near the Kingdom's royal court and corporate business hubs, the hotel will serve as a convenient meeting point for both residents and international business travelers.
Spanning five continents with more than 40 properties, Conrad Hotels & Resorts creates a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious luxury traveller. True to its founding vision, each Conrad hotel is renowned for its purposeful service, as well as a distinctive ability to authentically connect globally-minded travelers with local cultures.
Commenting on the signing, Carlos Khneisser, vice president, development, Middle East & Africa, Hilton, said, "Laysen Valley is undeniably one of the most well-conceived mixed-use luxury developments in Saudi Arabia, making it perfectly aligned to the Conrad brand. At Hilton we are extremely excited at the prospect of operating this world-class luxury hotel at the heart of the city's government and ministerial hub and within exceptional surroundings."
Commenting on the announcement, Eng. Abdulaziz AlZamil, chief executive officer, Mashareq Investment, said, "Originally announced as part of Hilton's Curio Collection, this hotel will open under the Conrad Hotels & Resorts brand, aligning with a new vision for Laysen Valley. We are delighted to be partnering with Hilton to bring Conrad Riyadh Laysen Valley to the heart of Riyadh and look forward to creating a luxury hub to cater for the growing number of travelers to the Saudi capital."
With plans to more than quadruple its presence in Saudi Arabia over the next few years, Hilton is leveraging key real estate developments, including business and leisure travel destinations, to underpin the expansion of its domestic portfolio.
Hilton currently operates 16 hotels in Saudi Arabia with plans to open over 50 new hotels across 10 of its brands, making the country the company's largest pipeline market in the EMEA region. Projects include the introduction of new brands such as LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton. The company plans to grow its portfolio to more than 75 properties in Saudi Arabia over the coming years.