LaSalle Hotel Properties Announces New Website Launch

. October 14, 2008

SEPTEMBER 26, 2006. LaSalle Hotel Properties (NYSE:LHO) announced it has completed the redesign and upgrading of its corporate website at www.lasallehotels.com.

The new website emphasizes the Company's mission, strategy and history as well as highlighting the first-class urban, resort and convention hotels owned by the Company.

The new website has updated information about each hotel in the Company's portfolio, as well as new pictures and renovation details and plans. Information pertaining to the Company's acquisition approach and performance, including total shareholder return, can be found in the About Us section under Strategy. Investors can find dividend and other useful information about both the common and preferred stock in the Investor Relations section. Past earnings conferences calls, as well as various investor presentations can be found in the Investor Relations section under Webcasts.

LaSalle Hotel Properties is a leading multi-tenant, multi-operator real estate investment trust, owning interests in 30 upscale and luxury full-service hotels, totaling approximately 8,700 guest rooms in 15 markets in 11 states and the District of Columbia.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.