Interstate Partnering with Avalon for 2.0 Solutions
NOVEMBER 12, 2007. Avalon Report Corporation, leading provider of web content management solutions for hotels, announced a preferred partnership with Interstate Hotels & Resorts (NYSE: IHR), one of the nation's largest independent hotel management companies. The San Diego based Avalon will provide Travel 2.0 monitoring services for participating hotels within the prestigious portfolio.
'Adoption of the social media concept has exploded within the travel sector of the Internet and has made it imperative that hotel management understand the guest perceptions of their product in order to fully adopt successful revenue management techniques," said Pam Streeter, VP Distribution/Marketing for IHR. Streeter continued by stating, 'We must understand, not just how our rates fit into the competitive marketplace, but also how consumers perceive us. This knowledge allows greater comprehension of how to create a maximization of profits.'
Avalon Report will make available their 24/7 web enabled platform. IHR hotels will receive unlimited access to run reports at whatever frequency may be necessary for their marketplace. By using the Avalon Report real time system, subscribing Interstate hotels will receive complete traveler reviews and ratings, traveler generated photos and video, competitor reviews, express web audits for hotel generated content and photography, and a robust keyword tracking search feature. Fresh data is delivered in easily read dashboards that may be disseminated at all levels of a hotel, not just at the management level. 'The key to our system is its ease of use, and its ability to be an educational component for the property level,' said Maureen Dime, President of Avalon Report. 'Our new agreement with IHR is another great confirmation of the innovative solutions we deliver to our customers.'
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