Comforpedic by Simmons Wins Best of Boutique Award

. October 14, 2008

OCTOBER 2, 2007. Simmons Hospitality Group's new ComforPedic bySimmonsTM next-generation memory foam bedding line received the Hospitality DesignBest of Boutique Award today at the HD Boutique 2007 Exposition & Conference. Thehonor, which recognizes unique product introductions exhibited at HD Boutique, wasawarded to just 11 of the more than 80 Best of Boutique entries.

"We are thrilled that Hospitality Design named the ComforPedic by Simmons lineone of the best new product introductions at HD Boutique," said Steve Tipton, vicepresident of Simmons Hospitality Group. "The Best of Boutique distinction reinforces thatour ComforPedic(R) NxGTM Advanced Memory Foam is truly innovative and providesadditional sleep benefits for hotel guests."

Simmons acquired the line of next-generation memory foam mattresses andpillows from Comfor Products Inc. and renamed it ComforPedic by Simmons this pastsummer. The acquisition merged seamlessly the latest memory foam technology withthe strength of the Simmons(R) brand, providing hotels and their guests with a superiorproduct from a company they know and trust.

The ComforPedic line is made with NxG Advanced Memory Foam, whichprovides the perfect combination of soft comfort and firm support to conform to one'sbody. The beds dissipate heat to help guests sleep cool during the night and respondquickly to move with the body's contours, preventing that "quicksand" feeling. TheComforPedic line's patented foam technology also offers consistent comfort, which helpseliminate any changes in feel due to temperature fluctuations.

The ComforPedic by Simmons line features four beds and various pillow styles.Two ComforPedic by Simmons mattresses, the NaturalTM and the Nassau BedTM, arebeing shown at the Simmons Hospitality Group booth (#1672) at HD Boutique on Sept.18-19. Simmons also is showing its Beautyrest(R) and Beautyrest BlackTM models with thereplaceable EverNUTM mattress top at the Simmons Bedding Company booth (#1573) atHD Boutique. For more information, visit www.simmonshospitality.com .

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