ICE Portal Introduces New Multilingual Digital Brochures
Now Hotels Will Have Auto Translations for Eight Different Languages
HOLLYWOOD, FL, September 11, 2007. ICE is pleased to announce the implementation of a new multi-language feature within their online digital brochures. Now, aside from being able to customize their content, hoteliers will be able to promote their property's rich media to worldwide markets in eight different languages. It will now be significantly easier for hoteliers to showcase their rich content around the globe through the use of mechanisms designed to manage content that is created in multiple languages. The multi-language feature also facilitates the efficient production of localized content, helping to ensure consistency across multiple cultures and multi-language sites.
The language options include: Chinese, English, French, German, Italian, Japanese, Portuguese, and Spanish. The new multi-language feature is expected to provide clients using ICE's Content Management System (CMS) with the ability to instantly market themselves in numerous languages. Similarly, travel websites, tour operators, and other distribution partners will now be able to provide their online visitors with the option to view rich content in the language of their choice.
With ICE Portal's new multi-language feature, fixed category fields and the consumer-facing brochure navigation will be automatically translated, while all functionality will remain the same; only the consumer-facing interface will change based on the language selected by the user. Additionally, ICE will soon include the option of adding real time subtitles to any video in any of the eight languages; making is possible to create videos that can be more readily understood across different countries.
Users worldwide should find the new language option easy to use and accept. To change the display language all one has to do is simply click on the "Language" drop-down menu in the top right corner of the brochure viewer and select the desired language.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
