Couples Resorts Buys San Souci
JAMAICA, September 9, 2005. Carreras Jamaica announced today that Sans Souci Resort & Spa has been sold to the Couples Resorts group. Couples will add the resort to its already existing trio of Couples Swept Away, Couples Negril and Couples Ocho Rios. Following in line with the tradition of marriage, Sans Souci Resort & Spa will drop its maiden name and reemerge as Couples Sans Souci.
Nicknamed the "Jewel of Jamaica," Sans Souci Resort & Spa is located on the picturesque north coast of Jamaica, four miles east of Ocho Rios. Originally opened in the early 1950s and then re-built in the 1970s, Sans Souci, French for "without a care," is a AAA Four-Diamond resort with 148 ocean-facing luxury suites nestled into a 35-acre hillside garden. Named among the "Caribbean's Top Ten" resorts by Conde Nast Traveler Magazine, Sans Souci has long been known for its physical beauty and romantic setting, evidenced by its frequent honeymooners. Sans Souci will follow the blueprint of the other Couples Resorts, offering a refined version of the all-inclusive concept.
Couples Resorts offer the ultimate in relaxation and romance with their three existing luxury all-inclusive properties - Couples Negril, Couples Ocho Rios and Couples Swept Away. Couples Resorts are designed exclusively for couples, cater to romance with an ambience that ensures the perfect getaway for lovers and offers guests a journey filled with fantasy and adventure. Unsurpassed in their added value, the resorts provide off-site excursions, scuba diving and snorkeling, unlimited premium brand liquors, fine dining, 24-hour food service, water skiing, catamaran cruises, tennis instruction, private fitness training and more as part of their all-inclusive rates.
"Sans Souci, is a wonderful addition to the Couples Resorts boutique-style portfolio," commented Randy Russell, chief romance officer and senior vice president of sales and marketing. "Unique, intimate, luxurious, emotional and romantic. Descriptive words integral to Couples communications efforts and market perceptions. We are thrilled to entwine Sans Souci within the Couples Resorts brand."
"Couples Sans Souci will provide an idyllic setting where natural beauty and design create an environment of carefree romanticism certain to appeal the Couples guest," stated Mr. Lee Issa, chairman of Couples Resorts and its parent company, the House of Issa. "We feel that the property is a perfect fit for our brand."
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