• Shiji Welcomes Alejandra Pueblita as Mexico Country Manager and Expands in Mexico With New Office

• FreshAir Sensor Launches FreshAir Certified™, A Powerful New Solution to Help Hotels Generate Ancillary Revenue and Boost Guest Satisfaction

• Santika Hotels & Resorts Renews Partnership With D-EDGE to Strengthen CRS Efficiency and Expand Global Reach

• Extreme Hospitality Welcomes Mike Russo to Leadership Team

• Ensemble Debuts La Bahia Hotel & Spa, the First Luxury Resort in Santa Cruz

• Boutique Hospitality’s Boldest Voices Unite

• IDeaS Announces Spotlight, Delivering a New Edge in Demand Generation for Hotel Marketing

• Boutique & Luxury Lodging Association (BLLA) Partners With AI Crash Course to Advance AI Literacy Across Independent Hospitality

• IDeaS Recognized by Built in With Two 2025 Best Places to Work Appearances

• Sonnenblick-Eichner Company Arranges $126.1 Million of First Mortgage Debt to Refinance Pacifica Hotel Portfolio

• Award-Winning, Luxury Maryland Hotel Undergoing Sweeping Guest Room Renovations to Offer A Premier Boutique Experience

• CoralTree Hospitality Expands & Reorganizes Global Sales

• HEI Vice President of Marketing, Emma Shaybani, Receives Marriott Elite Award

• Romeo Bravo Software Joins BLLA's Prestigious Inner Circle Club, Elevating Technology Partnerships in Boutique Hospitality