The Marketing Sage Says Hotel Leadership Is...
By Bonnie Knutson Professor, The School of Hospitality Business/MSU | October 28, 2008
I am a marketer. One of my close friends is an accountant. We love to banter back and forth about which function is the most important in a hospitality business.
"Marketing, "I declare. "Marketers make the money."
"Accounting," my friend counters. "Accountants manage the money."
This friendly rivalry has been going on for years with each of us constantly looking for arguments to bolster our respective claims. One day, he is ahead; the next day, I am ahead. While we both know that marketing and accounting are mutually important to any hotel company, we still have a lot of fun playing "one-upmanship." So it was with particular glee that I found the ultimate truth to confirm the fact that marketing rules, the wise Marketing Sage told me. And I could not wait to lay it on my accountant friend. I was salivating. My heart was racing. I was ringing my hands in glee. I lay in ambush, waiting for him to come around the corner so I could spring the trap.
"So, Mr. Accountant," say I, "Tell me again why you think that accounting is the most important function."
"Simple," says he. "We manage the money; we control the budget. Just look at the first line of any business plan and you will see 'Estimated Revenues'. That is money; that is us; that's accounting. We're Number One!"