Are You Getting the Most From Your In-Room Entertainment?

By Michael S. Wasik Chairman, CEO, Interim CFO, Roomlinx Inc. | April 30, 2010

Take Back Control of your TV - Haven't you let others control it long enough?

SCENARIO 1:

You've just arrived in a new city and checked into your hotel. You turn on the TV to be greeted with a woman telling you to select 1 for Hollywood hits, or 2 for hot, steamy action. Not the most welcoming greeting. Its 6:30pm, you're hungry, you have some work to do, and you want to relax. You do not feel like talking to the concierge so you boot-up your laptop to do a Google search, but you need to get an access code to log on to the internet. 15 minutes later you are able to view restaurants in the area.

Once you've calmed your grumbling stomach, you pull the laptop out again to do your work. Then, to take your mind off your travels and long day, you venture to the TV again and begin surfing the channels to find a very limited selection, and only 3 HD channels. You peruse through the movie options that will, on average, set you back the cost of a week's worth of lattes. No HD movies either. You decide to turn in; a bit frustrated and not so relaxed.

SCENARIO 2:

You walk into your room to some relaxing background music and beautiful HD images rotating on a flatscreen LCD TV, which also displays a welcome message. Once you're settled in, you pick up the remote control and have easy access to many local restaurant options listed in an easy-to-read display, complete with map and directions from the hotel, right on the hotel's LCD TV. You can visit the restaurant's website with the click of a button, view their menus and even read customer reviews. You order food from one of the restaurants and, while you wait for your delivery, you explore the 'Business' option on the TV screen and notice all the programs you need are right there. You plug in your flash drive and start editing your documents and spreadsheets with a wireless keyboard.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.