Mobile & Travel - Ready? Go!
By Teri Utley Senior Account Manager, Range Online Media | July 23, 2010
Over the last decade mobile phones have changed the way we conduct our personal and business lives. No longer just a communication tool, mobile users now need their phones as a life management tool.
The mobile community has an agenda. They no longer want to merely interact, they want to streamline their life via a tool where they can conceptualize, organize and categorize their daily life tasks. As hotel marketers we need to strategize and monetize.
Ok, enough of the words ending in 'ize'. We've all heard that 2010 is the year of mobile, but a better question would be "Is there a mobile strategy in place for your company?"
The term mobile produces many different definitions & each of the definitions below have been "tweaked" to define today's mobile consumer.
Capable of moving or of being moved readily from place to place: a mobile user
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