Emerging Trends: Five Steps in Making Your Hotel Gym Less Traditional
By Bryan Green Founder & CEO, Advantage Fitness Products | November 27, 2011
1. First, build the right foundation
Before you look to add an enticing piece of new exercise equipment or replace a worn floor covering with a colorful rubber surface, ensure you have the right foundation of exercise balance to begin with. Often, the simple act of rebalancing your fitness equipment to better fit today's more popular guest exercise demands will go a long way – and this might not cost you as much as you think. For instance, circuits of single station strength training equipment are currently being replaced by "functional trainers;" a larger but consolidated and more cost efficient cable-based exercise station. These units accommodate a wider range of users given their infinite adjustability and substantial exercise variety.
In terms of cardiovascular equipment, if your facility still has stair climbers, but finds itself short on elliptical trainers - you're officially way behind guest expectations! The same could be said for having a larger percentage of upright bikes vs. the substantially more popular recumbent versions today. These examples and others can be outlined and effectively addressed by working closely with a competent fitness facility supply partner.
2. Don't ever let the fitness center appear as an after-thought
How can you exceed your guest's expectations when it comes to fitness? Many hotels today offer the finest restaurants, pools, and spas available. There is simply no reason why you can't add your gym to that list of talked-about spaces on your property. In fact, doing so might get more attention than you anticipate. When it comes to a great hotel fitness center, size is by no means the most critical factor. Beyond exercise balance; energy, flow, and fun are the best ways to create an impactful experience. Natural light, entertainment (ambient forms via music and wall-mounted TV's as well as personal viewing screens on cardiovascular equipment) and engaging equipment are key.
When you feel good about the space you're in, your natural energy levels increase. Further, guests become more receptive to your offerings. Think how much time you put into lobby design…it's the same concept. Visitors will know you have paid attention here with strong use of color, functional planning, and of course, the right equipment. The translation? Your guests will know you care about their well-being as much as their comfort.
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.