Mobile Technology: The Revolution In Human Resource Management

By Saeed Kazmi Chairman & CEO, Vertical Systems, Inc. | July 08, 2012

Mobile technology applications are making human resource management more efficient and more profitable.

On its surface, that's a rather obvious and logical statement -- and because the widespread usage of mobile applications in hotel operations is a relatively young practice, there are no studies that can scientifically back-up the claim.

There is, however, considerable anecdotal evidence to support the point. For example, my company – Vertical Systems Incorporated – monitored the use of mobile applications in housekeeping, maintenance, and room inventory over a one year period at a 2,000-room full-service luxury hotel in Chicago.

Dramatic results were achieved in managing workflow – and whenever you make enhancements to your workflow, you have by definition enhanced the way you manage people. Managing workflow and managing people are overlapping concepts, with overlapping human resource implications and human resource benefits.

This article will examine the "how" and the "why" of these two interrelated concepts – and in the process, I hope to give you a variety of sound reasons for implementing mobile applications more extensively at your hotel properties.

Managing Workflow

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Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.