Cost Saving Strategies for Meeting Planners

By Lynn McCullough Director of Meetings & Association Management, CMA Association Management | October 28, 2008

The financial well-being of a business is not very different. With this in mind, it is important for meeting planners to be aware of the many ways they can plan for and conduct highly effective, memorable meetings, while simultaneously taking their organization's budgetary parameters into consideration.

Now is the ideal time-especially as we embark on a new year-to start a clean slate comprised of cost-savings strategies and planning decisions that ensure both financial benefits for your client's organization while also generating a successful meeting for their audience.

So, if you or your client need to plan big with a budget that's small, let the following tips from ACOM-the Association for Convention Operations Management-serve as a helpful guide to achieve both objectives:

Think Outside the Lunch Box

"People's first thought seems to be to discount the existing menu; but, we should try to move away from this old practice and instead, work with the chef to create an alternative meal within the client's budget," suggests Kelly Miller Bishop, CMP, director of catering for the Westin Copley Place Hotel in Boston, Massachusetts. "This can turn into a fun and creative meal and theme or event by thinking outside the box in how to meet the client's budget."

Another option Bishop suggests is to offer your client on a shoestring budget the same meal that is already being prepared by the kitchen for another group-for the same time slot as you are serving your meal. "This could help lower the cost for the client's meal," says Bishop.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Jane Segerberg
Amy Locke
Amy Locke
Jonathan Barsky
Anand Medepalli
Michael Wildes
Roberta Nedry
Larry K. Kimball
Rohit Verma
Jane Segerberg
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.