10 Ways to Attract Profitable Destination Weddings Through Travel PR
By Lorraine Abelow Founder & President, Abelow PR | March 13, 2016
Destination weddings have exploded into a $16 billion dollar industry. It's time to mine this booming sector, and the key is publicity. On average, couples spend $30,000 for a smaller destination wedding in a luxury resort and many lovebirds have a budget that is upwards of $100,000. Make sure to loop your travel PR firm into the process so they can get maximum exposure for your property and attract more of this lucrative business.
Couples nowadays are looking for interesting and offbeat places to say 'I Do' and they are planning far in advance for 2016 and beyond. Often, they are working together with wedding planners, a group not to be missed in your marketing, since they often recommend resorts for the special occasion. Exposure in mainstream wedding and travel media that showcase what you offer will go a long way in reaching this crucial and growing segment.
So, for those hotel executives looking to capture a greater portion of this market, the key is getting high-quality, high-resolution photography that your PR agency can maximize in the media, as well as on your Facebook, Pinterest and Instagram. These channels are where brides are looking these days for destination weddings. Magazines such as Martha Stewart Weddings, Vogue, and Destination Weddings and Honeymoons are also very selective about image-rich content to feature online and in print. If you make a concerted effort on this front you are sure to gain business.
Gone are the days when the mother-of-the-bride ran the show. Move over Mom -- it's now in the hands of the engaged couple, with financial help from their parents. But many couples pay a large portion of the event. Often they will plan the whole weekend from start to finish. But more and more, when it's an upscale wedding, they engage a wedding planner to assist them in the logistics as things can get complicated very fast when bringing 100 or more to a resort for an extended series of events.
Here are Trends to Watch as Weddings Become More Lavish Than Ever Before
1. Never Ending Wedding Weekend