Use of Aromatherapy in Your Hotel to Build Brand Loyalty
By Judith Jackson Founder, Judith Jackson, Inc. | July 03, 2016
How would you like your guests to be positively addicted to staying at your hotel? That's what can happen if you surround them with the fragrance of pure, natural essential oils which affect the fastest, most direct sense into the brain – the sense of smell.
Up-market retailers have known this forever. When I was publicity and feature events director of Bloomingdales, I always knew what they were promoting by the fragrance that permeated the main floor all the way down to the subway entrance. Sandalwood would be the Indian promotion, Chanel perfumes, unmistakably Paris. Aromatherapy was, and I guess still is, Bloomie's secret weapon. It can easily be yours.
To begin with, let me assure you that I am not talking about a drenching smell. It doesn't take a lot to capture your guest. Toward the end of this treatise on temptation, I will give you a list of scientifically proven essential oil guest motivators. I'll also tell you why natural is best. As a matter of fact, the most respected, successful aromatherapists of the Renaissance called their work in aromatherapy the "Natural Science."
Try to smell test your property. As a preamble, you can set the stage for your experience as you approach the front entrance. Do you detect an inviting "green" scent? No? That's one opportunity missed. Continue through the door, walk into the main lobby and proceed to the desk. If you have passed a continually playing fountain, do you smell chlorine? That not only sterilizes the fountain water, it can be an allergen. I have spent an entire stay at an expensive hotel/conference center with bloodshot eyes because my room overlooked an atrium highlighted by a huge chlorinated fountain. There are other chemicals less toxic which you can lightly fragrance with lavender, pine or eucalyptus. These are all antiseptic to boot!
Arriving at the front desk, if there is room for fresh flowers, choose fragrant ones. Not too many lilies -- they project their fragrance for several feet. Which brings me to a point. Think unisex with the fragrance everywhere. Also, try for smells that support the hotel's geographic location and basic design. If there is desert outside, cactus, sage blossoms and wild grasses work better than a rose in a bud vase