Methods in Maintaining an Effective Online Personal Brand Reputation

By Rocco Bova General Manager, Chable' Resort & SPA | February 03, 2019

Perhaps the ''older'' guys remember some of the very first social media platforms where we used to keep in touch between professionals. One was Plaxo, a sort of digital business card that would follow you and you could update every year with your company name, new title, tel/fax number (yes fax number) and email address.

It was a simple and effective way to follow your colleagues, particularly if you were a mobile hotelier or professional of other industries and see how often one would change job.

Then came Facebook and other sharing platforms, and it changed the way we communicate online, because now not only you can share all of the above information, but also your (social) behavior.

I guess that the Generation X and Baby Boomers (the older boys and girls) have probably had at least two accounts opened and closed.

As life unfolds, mistakes do happen, and pictures get on social media, exposing what one person may not want everybody to see.

So yes, it is a fact that many have been through such a shameful situation like a party between old school friends, a bachelor/bachelorette party or that celebration where you were not 20 anymore but behaving like one……… No comments.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.