Methods in Maintaining an Effective Online Personal Brand Reputation

By Rocco Bova General Manager, Chable' Resort & SPA | February 03, 2019

Perhaps the ''older'' guys remember some of the very first social media platforms where we used to keep in touch between professionals. One was Plaxo, a sort of digital business card that would follow you and you could update every year with your company name, new title, tel/fax number (yes fax number) and email address.

It was a simple and effective way to follow your colleagues, particularly if you were a mobile hotelier or professional of other industries and see how often one would change job.

Then came Facebook and other sharing platforms, and it changed the way we communicate online, because now not only you can share all of the above information, but also your (social) behavior.

I guess that the Generation X and Baby Boomers (the older boys and girls) have probably had at least two accounts opened and closed.

As life unfolds, mistakes do happen, and pictures get on social media, exposing what one person may not want everybody to see.

So yes, it is a fact that many have been through such a shameful situation like a party between old school friends, a bachelor/bachelorette party or that celebration where you were not 20 anymore but behaving like one……… No comments.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.