THE COVID CRISIS: Thinking for Yourself May Be the Only Regimen for Recovery

Part 1 of a 3-Part Series...

By Steven Ferry Chairman, International Institute of Modern Butlers | June 21, 2020

"Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying the wrong remedies." Groucho Marx

While on a tour of southern Europe in the summer of '86, my wife, who was walking behind me a couple of paces through Milan railway station, suddenly started yelling angrily. I turned around to see her gesticulating wildly and half-a-dozen young girls scattering. "What?" "They all came at me at once, and the one with the piece of cardboard was using it as cover to try to steal from my bag." I smiled, because the girls had no doubt thought, "Tourists, easy mark (target)," but did not know my wife is aware of her environment, worldly-wise, and more than willing to fight back. These girls only kept picking pockets because enough people are half asleep, easily distracted, and too trusting to suspect others of ill-intent.

Anyone with a hidden agenda who wants something that others would rather not lose, will smile in the target's face while stabbing them in the back; a key technique being to cause a confusion that distracts and then striking from a different angle.

In the same vein, we have been given solutions to manage a pandemic-that-isn't (as these three articles will prove in no uncertain terms), which solutions nevertheless continue to be enforced and which we would never have agreed to without an apparent pandemic necessitating them.

Throughout recorded history, man has very rarely demonstrated the capacity to reach rational conclusions and bring about sensible solutions that are maximally beneficial to the maximum areas of life impacted by that solution. Too often, the solutions benefit the few, or none at all, and usually involve ill-thought-through fixes and the use of force to implement them over the backs of those who are not benefitted.

Furthermore, it appears that in the absence of correct information, man is subject to panic - whether the witch trials of Salem or the 471 times on record over the last 4,800 years that certain groups believed wholeheartedly that the world would end.

The current panic will probably stand out as the greatest of all panics simply because almost the entirety of mankind trusted the suppositions and assertions they were fed, supported by what transpired later to be spurious statistics and specious simulations.

How come our advanced civilization is making the same mistakes as our more primitive forbears?

There are at least four reasons, maybe more:

  1. The disappearance from educational institutions over the last century of information-analysis and critical-thinking-skills instruction, social engineering being the preferred goal;
  2. The rapid advance in so many specialized fields making it difficult for an individual to grasp all subjects, making the easy path in our crammed-full lives, reliance upon authorities and the media for guidance - instead of taking the harder path of the amateur sleuth;
  3. The majority tend to make the mistake of thinking other people are as kind and decent as they themselves are. Yet, patently, there is a minority that embraces a hidden agenda - they and their purposes are not what they seem and not to be trusted;
  4. People tend to be scared of invisible things they believe can harm them: Bacteria, viruses, radiation, and even ghosts!

And so after the dust has settled on the pandemic, what is the reality we are facing?

  1. Collapse of economies around the world (in the US alone, $7.9 trillion loss in GDP (mid-May), anticipated by the Federal Reserve in Atlanta to end up at 52% loss, and taking a decade to recover from ); 40 million out of work in the US alone (38% of these in leisure and hospitality ), 50% of small businesses, the backbone of the country, many closing for good as they cannot service their debt; $7 trillion more debt in the US; in the rest of the world (29 April snapshot) half the world's work force was predicted to be at risk, as well as more than 436 million enterprises facing serious disruption; $9 trillion US injected into economies internationally (April), thereby increasing debt and devaluing currencies;
  2. Many more are dead or predicted to die from the lack of normal medical services over the several months of lockdown, from suicides (increase by 10,000 in Europe), etc., than actually died from the pandemic;
  3. The hospitality industry was the first to collapse (95% of hospitality staff have been let go/furloughed, cut off from any income in countries where there is no unemployment coverage) and is predicted to be the last to recover, all of which has industry leaders nervously trying to predict and prepare for an unpredictable future that lacks precedent. Restricted travel worldwide for up to four months has been devastating to many countries relying on tourism for their economies.

This is a serious case of "Oops, we made a little mistake..." and one would expect some effort to rectify the mistake, not to hear "...but we are continuing with the same actions." So maybe this is the time for citizens to be more attentive. Should a complete failure dictate a new normal? In years past, we have been lulled by a relatively stable society and generally buoyant markets into thinking that everything is for the best in the best of all possible worlds, to quote Voltaire's Pangloss - but when everything we know has been turned upside down, one might say it is no longer possible to ignore what changes are being visited upon us, nor any window of opportunity that may present itself to take remedial action.

In plain talk, where something does not make sense, it bears closer inspection. We inevitably will be subject to a repeat unless we recognize that the disruption has been sufficiently momentous to warrant a greater-than-normal inquisitiveness regarding how we reached this point and to take an honest look for ourselves at how we can ensure such a civilization-buster never happens again.

Who wants that? If some government medical authorities are already wising up, then maybe we should, also:

  • "It's all bullshit! It's all exaggerated. It's an acute respiratory disease with minimal mortality.… Why has the whole world been destroyed? That I don't know." Dr Alexander Myasnikov, Russia's head of coronavirus information (said privately, believing a recorded May 26 interview to be over).
  • "The Danish Health Authority continues to consider that Covid-19 cannot be described as a generally dangerous disease, as it does not have either a usually serious course or a high mortality rate." 
  • "A global false alarm. "  Analysis of the Crisis Management, a leaked 93-page report drafted by a scientific panel appointed by the German Ministry of the Interior.

If you are fed up or dispirited with the whole subject, you owe it to yourself to climb out of the confusion. Grab a coffee, mute the phone, switch off the TV and sit down for half-an-hour to bust through the confusion and events over which you seem to have no choice. We have broken the article into three parts, to run over the next three weeks, in order to make the subject more assimilable.

In this first overview, we will examine what has happened over the last four months: What we were told to believe and do, and what actually transpired;

Next week in Part 2, we will review the censorship of the medical community that allowed the pandemic to be miscalled, its possible causes, actual dangers, and possible cures to be hidden from public view, laying bare some unpleasant truths about the vaccine industry and why this pandemic has been a political event, not a medical one, with real science as opposed to science driven by vested interests.

The following week in Part 3, we wrap up by shining a spotlight on the movers and shakers responsible for this mismanagement of the millennia, the timelines of their relevant actions, and what we can still do to bring back the fun-loving world we helped create as hospitality professionals - which means we also need to make it impossible for anyone to repeat the same concatenation of errors and misguided efforts, to which end a simple two-step program is presented.

As a note, the author lives in the US, so quite a few of the statistics and actions relate to the US; do not let this lull you into feeling that this does not apply in your country: Much of what is reported is mirrored in other countries, as we are talking about an international phenomenon driven by the same international players. One other heads-up: The author cannot guarantee that every single one of the many links is 100% accurate, but he can guarantee that they are a lot more accurate than the parade of official pronouncements to which we are being treated.

What We Were Told

The basic message communicated was that epically catastrophic and called for extreme measures. The statements made seemed to be supported by images of people keeling over in the streets of Wuhan, overflowing hospitals, and other dystopian (imagined state in which everything is bad) motifs-all somehow made worse by the initial suppression of information by Chinese authorities-in the absence of information, it is natural for some to fear the worst. Official statements have included variously:

  1. Covid-19 is 10x or 20x or 44x worse than the flu; 3.2% of those infected will die (WHO); 2.2 million Americans and 510,000 British will die (the pivotal predictive Imperial College model used by the governments of both countries to institute lockdown); a predicted 15% mortality rate for those who catch the virus. Statistics were further mis-stated and miscalculated by certain experts who did not lack understanding.  (Of note: The flu averages 60,000 deaths out of 39-56 million cases in the US each year, hitting a peak in 1957 of 125,000 deaths; 1 billion people catch the flu worldwide and 290,000-650,000 die of it ).
  2. Lockdown is just for two weeks; we need to lockdown until there are no more cases or until we have the only solution possible, a vaccine, which will take 18 months to develop;
  3. We need the lockdown to avoid hospitals being overrun; we need to set up field hospitals to cover the predicted catastrophic shortage of hospital beds;
  4. We need society to stop and to quarantine everyone, not just those who are ill;
  5. We must track and trace all Covid-19 cases;
  6. Contact tracing requires quarantining those who have come into contact with an infected person;
  7. We need to send home those who test positive;
  8. The virus lasts for weeks on plastic or metal surfaces;
  9. You must wear masks and wash your hands constantly, because the main transmission method is person-to-person via respiratory drops, hence social distancing;
  10. Covid-19 spreads through the eyes ;
  11. People are being re-infected after being cured ;
  12. People who have no symptoms can infect others ;
  13. This virus came from wild animals in a Chinese market;
  14. If we end lockdown too soon, cases will skyrocket ;
  15. Testing must be done to return to work or travel ; there are no test kits; test kits do not work properly, creating lots of false positives/negatives or are contaminated ;
  16. As the weeks of lockdown continued, statistics continued to show an alarming spread - April 7: 1.36 million confirmed cases and 76,000 deaths in 184 countries; May 28, 5.82 million confirmed cases and 358,185 deaths in 213 countries and territories.

With such fearful information emanating from all quarters, it is no wonder citizens panicked, just as they did when they heard George Orwell's October 1938 radio-broadcast adaptation of H. G. Wells' novel, War of the Worlds, about an ongoing Martian invasion of New England. The dramatization caused utter panic amongst some of the citizenry who were so used to believing everything they heard on the radio.

Reportedly, deaths may have occurred and certainly miscarriages and early births as people panicked with various remedial actions against this fictional invasion. The reaction was likewise extreme when the truth became known, including lawsuits; but to those who had been paying attention, they knew the dramatization was a work of fiction.

Fast forward 10 weeks, let's see how these feared outcomes fared:

What Actually Happened

1. The percentages of cases and mortalities were roughly the same in the different states and countries, whether or not they locked down; those countries that did not lockdown saw their economies suffer the least;

2. Lockdown where it occurred was less than two weeks in a handful of countries like Turkey and up to 3 months in most countries; 8 countries and 5 US states did not lock down at all;

3. Re-openings after lock down showed no surge in cases ;

4. 35% of those who tested positive for Covid-19 had no symptoms or idea they had it as they built up antibodies and contributed to herd immunity; of the 65% with symptoms, many were mild and very few needed hospitalization; per the CDC, the fatality rate of those infected was 0.26% and per other studies, the mortality rate of those infected varied by region from 0.02-0.4%, compared with 0.1-0.2% for seasonal flu;

5. Some died in part because the wrong treatment was administered (remedying the lack of oxygen by forcing it into their lungs with ventilators as opposed to using hyperbaric-oxygen therapy which could have saved their lives);

6. People without symptoms or during an incubation period did not infect others - The statement in January that it did was based on an incomplete case study of just one patient that was not peer reviewed, which incorrect data the WHO declined to correct when it was made known;

7. The virus, despite apparently being engineered to spread as broadly and effectively as possible (called "gain of function") in order to find a vaccine for such a virus, was not in fact doing so: What it was doing was tipping the balance for those elderly with pre-existing conditions, particularly lung (COPD) conditions and heart patients taking statins to lower their blood pressure;

8. The CDC admitted mid-May that the virus does not persist for long on surfaces but is airborne and breathed in. As with the trillions of other viruses in existence, Covid-19 blows around the world on the wind as its main form of transmission; the secondary form of transmission - droplets that have a 3-foot range from a person's mouth - make trying to stop this vector akin to toweling oneself dry in the rain;

9. Re-infection does not occur, because antibodies, as with all viruses, exist after a person has caught a virus; South Koreans appeared to be re-infected after testing positive, but this was because the (PCR) tests were unable to differentiate between live and dead cells - and in any case, these patients were found not to be contagious;

10. The number of Covid-19 cases in the US was inflated for a number of reasons : The CDC was double counting, for instance, but primarily because the tests were faulty. The below are some specifics, but for a scientific explanation that is understandable to laymen, Flaws in Coronavirus Pandemic Theory undercuts the idea that one can test for Covid-19 at all by showing tests to be completely inadequate and furthermore on a symptological level, that Covid-19 is not even identifiable as a discrete disease, the symptoms (fever, cough, and difficulty breathing) being very similar to a cold or flu:

a. The PCR testing used to determine if a person had SARS-CoV-2 genetic material proved to be inaccurate, resulting in no great certainty on the actual numbers of Covid-19 cases;

b. Test kits were not available for the first few crucial weeks because the CDC wanted to make its own test kit and declined to use a German one available; the test kits produced eventually by the CDC did not follow their own protocols and so were faulty - as were ones imported from China that were found mid-April to be "wildly inaccurate" (by many countries including the USA);

c.  The PCR tests created false positives as well as false negatives ; this is not surprising, given that Dr. Mullis, who won the Nobel Peace prize for Chemistry in 1993 for inventing PCR, stated it should not be used for detecting viruses, as it was unable to determine how much of a virus a person has in their body and whether that would be sufficient to make them sick ("The tests can detect genetic sequences of viruses, but not viruses themselves. ");

d. Until May 20, the CDC was combining viral test results from nose swabs or salvia samples (that determine if an individual is sick in real time) with antibody blood tests (that show whether a person has ever been exposed to SARS-CoV-2), thus making it impossible to know the actual number of infected cases in the US;

11. No great certainty exists on the number of Covid-19 deaths, either:

a. Dr. Birx of the White House Covid-19 Task Force sent hospitals a seven-page document requiring they label deaths as being presumed to be from Covid-19, without testing for it, and that Covid-19 be given as the cause of death when actually an existing morbidity was the cause - for instance:

b. The US government was giving hospitals $13,000 for every patient admitted with Covid-19 and $39,000 for every patient put on a ventilator, and the CARES Act added a 20% premium for COVID-19 Medicare patients, creating a potential path for administrators (who were struggling with the lack of funds following the loss of elective surgery income because of the pandemic), to make ends meet; this hunger for funds could also be why one hospital charged $18,415 for a Covid-19 test ; worse, at least one hospital in New York was putting Covid-19 and non-Covid  patients together, resulting in more Covid infections and deaths; additionally, by forbidding the use of at least one proven but unprofitable cure, patients who could be saved are dying, further inflating the number of deaths;

12. $660 million of taxpayer monies was spent setting up field hospitals in various states and these were disbanded late May after 1,095 patients were treated in NYC and 82 patients in two other hospitals. The other hospitals treated zero patients;

13. The Microsoft software used for the pivotal prediction of millions of mortalities by the Imperial College in London, funded by Mr. Gates, was not duplicatable, a basic requirement for any science; ivory tower academia without real-world experience is not the proper source for modelling when compared with insurers who employ data scientists, modelers, and managers to ensure the model is grounded in reality, and software engineers to test the software;

14. Even though a 2003 movie included the notion of lockdowns, the idea of social distancing and lockdown was first proposed for dealing with epidemics in 2006, based on a 14-year-old girl's high-school science experiment using agent-based modelling techniques supported by zero knowledge of life, science, viruses, medicine, or disease mitigation. Despite its unscientific provenance, the proposal was adopted as policy by DC politicians over the objections of expert epidemiologists.

A Big Nothing Burger

For those doctors and experts and savvy citizens who were looking at the unfolding pandemic, it was obvious early on that the alarming predictions and fudged statistics were contradicted by the closed environments provided by ships on lock down.

Take the case of the USS Roosevelt : Out of 4,800 sailors in close quarters 1,156 tested positive, 60% of them experiencing no symptoms, 6 ended up in hospital, one in intensive care, and one died.

On the Diamond Princess, out of 3,711 passengers and crew, 712 became infected, 57.6% with no symptoms, 40 were put in intensive care and 12 (1.7%) died.

On the French aircraft carrier, Charles de Gaulle, and its strike group, 1,046 out of 1,760 sailors became infected, two required intensive care, and none died.

Multiple medical professionals also spoke out about the many anomalies regarding the official narrative compared with the reality on the ground. Two ER doctors revealed how their clinics in California were witnessing a large number of Covid-19 cases with no-to-few symptoms, and very few deaths. Their video went viral, 5.46-million views within a few days, and then was removed from YouTube for "violating community guidelines;" in this case, removing anything that contradicts the idea that the virus is dangerous and requires lockdown until a universal vaccination can be implemented.

Confirming these low mortality rates, the total count of Covid-19 deaths worldwide, even with the falsely inflated numbers, stood after three months at 250,000 compared to 1.5 million deaths  during the influenza wave 2017/18.

Yet despite these obvious results, governments around the world kept on with their policies of shutting down their economies until a vaccine could be produced.

How does one explain such stubbornness in the face of contradictory facts?

The Need to Know

The complete nuking of all hotels, resorts, and airlines around the world, not to mention other sectors, has sadly been a replay of the 1938 radio broadcast-panic created by taking trusted sources on blind faith instead of looking for the facts and thinking with them critically - if not at first, which was admittedly difficult, but certainly later, and even-more certainly as we move forward. This statement being directed at everyone from our political leaders on down - as we keep being told, "we are all in this together," let's climb out of it together.

If we simply try to move forward with what is left after the commotion and chaos dies down without discovering and understanding how we reached this point, we will be rearranging the china in the shop while the bull is still in it - hoping it will leave some china intact before it leaves, if indeed it ever does leave.

Unless we work out how and why the bull came into the shop, nothing will stop it from remaining in it or from coming back and wreaking the same havoc, or worse.

When a catastrophe occurs in nature, such as an earthquake, it is not caused by any cognitive agency but is the somewhat predictable result (as our science and understanding improve) of mechanical combinations of particles and forces in motion.

When some catastrophe occurs in human activity, one or more someones was behind it, deliberately or accidentally bringing about the catastrophe. Just like the family members of a murder victim rarely find any closure unless they discover who did it and why, so does humanity deserve an explanation of how this pandemic train-wreck went so thoroughly off the rails, in order to move on with any degree of confidence that we do not have to experience this agony again. It would be a mistake to forget it all, for there are those in authority still making noises about the pandemic resurfacing (expecting us to keep thinking of this pandemic as a valid medical event rather than the political one it has turned out to be).

Having spent weeks of lockdown digging through reams of spectacularly contradictory and erroneous statistics and data, any determination that the bull came into the shop because it saw an attractive cash-cow, often the motivation behind bull-like misadventures, would be too simple and neat a conclusion and as it turns out, a valid but not fundamental motivation. The truth and the science are far more exciting and enlightening and make for a great whodunnit - all the more so because we are living this drama every minute, whether or not we stand back and recognize it, and the effects on us personally and on civilization are palpable.

The Theater of the Absurd

To highlight the absurdity of the government reactions to the pandemic-that-isn't, during May, AstraZeneca continued with human trials of its hoped-for Covid-19 vaccine AZD 1222, using 1,000 healthy volunteers  in Oxford, England (with another 10,260 adults and children to follow) - despite the complete failure of their animal trials, wherein all the vaccinated monkeys caught Covid-19.

While the media was being told the trials were going well, AstraZeneca was actually finding that their human vaccine trials were also proving problematic because they could not prove their vaccine prevented those inoculated from catching Covid-19 because there were so few people with Covid-19 in the UK from whom they could be infected.

The UK government is hoping the trial will succeed so that they can buy 100 million doses by September and thus release lockdown and allow people to go back to work and revive the economy. The US has contributed and pledged a further $1.2 billion for the development and delivery of 300 million doses, and the Gates Foundation has put in $750 million - so there is plenty of financial incentive to bring the vaccine to market no matter how poor the outcome of the safety trials, and ahead of the other 100 vaccine trials in the race to the Covid-19 immunization bonanza.

A week later, the UK government announced that lockdown makes it illegal for two or more people meeting in a public place or inside a home where they do not live. Seems 1984 has finally arrived in the UK, where phones can pinpoint such a meeting and record them secretly until the knock on the door - the British Police Federation having asked for the power to enter homes forcefully where illegal meetings are suspected.

On the US side, Judge Michael McHaney summed up the inanity of the government lockdown approach in his ruling against an illegal executive lockdown-order by Illinois Governor, J.B. Pritzker:

"Since the inception of this insanity, the following regulations, rules or consequences have occurred: I won't get COVID if I get an abortion but I will get COVID if I get a colonoscopy. Selling pot is essential but selling goods and services at a family-owned business is not. Pot wasn't even legal and pot dispensaries didn't even exist in this state until five months ago and, in that five months, they have become essential but a family-owned business in existence for five generations is not.

A family of six can pile in their car and drive to Carlyle Lake without contracting COVID but, if they all get in the same boat, they will. We are told that kids rarely contract the virus and sunlight kills it, but summer youth programs, sports programs are cancelled. Four people can drive to the golf course and not get COVID but, if they play in a foursome, they will. If I go to Walmart, I won't get COVID but, if I go to church, I will. Murderers are released from custody while small business owners are threatened with arrest if they have the audacity to attempt to feed their families.

These are just a few examples of rules, regulations, and consequences that are arbitrary, capricious, and completely devoid of anything even remotely approaching common sense.

State's attorneys in this state, county sheriffs, mayors, city councils, and county boards have openly and publicly defied these orders, followed by threats to withhold funding and revocation of necessary licenses and certifications unless you obey.

Our economy is shut down because of a flu virus with a 99.7% survival rate. Doctors and experts say different things weekly. The defendant cites models in his opposition. The only thing experts will agree on is that all models are wrong and some are useful. The Centers for Disease Control now says the virus is not easily spread on surfaces.

The defendant in this case orders you to stay home and pronounces that, if you leave the state, you are putting people in danger, but his family members traveled to Florida and Wisconsin because he deems such travel essential. One initial rationale why the rules don't apply to him is that his family farm had animals that needed fed. Try selling that argument to farmers who have had to slaughter their herds because of disruption in the supply chain.

When laws do not apply to those who make them, people are not being governed, they are being ruled. Make no mistake, these executive orders are not laws. They are royal decrees. Illinois citizens are not being governed, they are being ruled. The last time I checked Illinois citizens are also Americans and Americans don't get ruled. The last time a monarch tried to rule Americans, a shot was fired that was heard around the world.

That day led to the birth of a nation consensually governed based upon a document which ensures that on this day in this, any American courtroom, tyrannical despotism will always lose and liberty, freedom, and the constitution will always win."

There will be some who find acceptable the events described above, as well as a future that includes continued shutdowns of one stripe or another, continued fear-mongering in the media, repeated waves of viruses that are blown out of proportion (whether Covid-19 or the next one to appear - nobody shuts down the world, for instance, because the annual flu kills up to 600,000 people), a loss of personal freedoms, and a hospitality industry that is focused on sanitizing and enforcing social distancing that is not only impractical but also antipathetic to the notion of social intercourse as well as the hospitality we have lived and breathed for millennia.

Those who have no issue with what has happened may be agreeable to guests having to stay in some tawdry government-provided room and board for two weeks of quarantine before finally being able to enjoy their one-week vacation at their resort, and then returning home, presumably, for another two-weeks of quarantine. They may believe hospitality guests will be willing and able to apply for and be granted a passport to prove, using faulty tests, that they have been vaccinated or have antibodies for any number of potential viruses; that they will be willing to experience the Covid-19 gauntlet (as demonstrated in the Abu Dhabi Airport video showing social distancing, sterilization booths, facial recognition, thermal and mask tracking, and Covid-19 testing) in addition to the airport security gauntlet developed over the last two decades; and they may believe that a 50% jump in airline prices will also encourage tourism.

If this is their honest point of view and they are happy to sacrifice the world we used to know for reasons that absolutely do not add up, then they are thanked for reading this far and encouraged not to proceed to Part II.

For those brave and curious souls who prefer to have access to and study information on any particular subject from a variety of knowledgeable sources, then make up their own mind and take action to improve any given situation, Part II provides information they most probably have not been exposed to because the tradition of investigative journalism is sadly almost completely missing from the media in this 21st Century, and any idea of human rights regarding freedom of speech a past indulgence.

As the saying goes, "The truth shall set you free", and that begs the question, of course, "What is the truth?"

If you feel something does not add up about this whole affair - and if you want the perfectly good and relatively worry-free lives we enjoyed before, especially in the hospitality industry, to return one day, then keep an eye out for Part II in next week's issue, because something can be done about this as long as enough understand and act together constructively.

Prof. Ferry Professor Steven Ferry was born and raised in England, where he worked in education, hospitality, and private service before moving to the USA to continue in private service. He took a break from service to establish a photographic and writing communications company that produced a wide range of educational, PR, marketing and editorial products for many major US publishers and corporations, while also writing books for the butler profession and ultimately, being drawn back into the service industry to train and consult. At the request of peers, he founded the International Institute of Modern Butlers ( in 2004 to set and raise standards for the profession through advocacy, consulting, and training. The Institute staff have trained at two hundred 4 & 5-star resorts around the world, and in multiple estates of the wealthy. Steven Ferry can be contacted at +1 813-354-2734 or Please visit for more information. Extended Biography

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Any software, including codes or other materials that are made available to download from HotelExecutive, is the copyrighted work of HotelExecutive and/or its suppliers and affiliates. If you download software from HotelExecutive, use of the software is subject to the license terms in the software license agreement that accompanies or is provided with the software. You may not download or install the software until you have read and accepted the terms of the applicable software license agreement. Without limiting the foregoing, copying or reproduction of the software to any other server or location for further reproduction or redistribution is expressly prohibited unless otherwise provided for in the applicable software license agreement in the case of software, or the express written consent of HotelExecutive in the case of codes or other downloadable materials.

Limited Access

Except as otherwise expressly permitted by HotelExecutive, any access or attempt to access other areas of HotelExecutive computer system or other information contained on the system for any purposes is strictly prohibited. You agree that you will not use any robot, spider, other automatic device, or manual process to "screen scrape," monitor, "mine," or copy the Web pages on HotelExecutive or the Content contained therein without HotelExecutive's prior, express, and written permission. You will not spam or send unsolicited e-mail to any other user of HotelExecutive for any reason. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of HotelExecutive. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on HotelExecutive's infrastructure.

Additional Use Restrictions

You shall not post, transmit, e-mail, re-transmit or store material on or through any of the services provided by HotelExecutive (the "Services") which, in the sole judgment of HotelExecutive: (i) is in violation of any local, state, federal or non-United States law or regulation, (ii) is threatening, obscene, indecent, defamatory or that otherwise could adversely affect any individual, group or entity (collectively, "Persons") or (iii) violates the rights of any person, including rights protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations including, but not limited to, the installation or distribution of "pirated" or other unauthorized photos or software products that are not appropriately licensed for use by you. You shall be responsible for determining what laws or regulations are applicable to its use of the Services. In addition, you may only use the Services in a manner that, in HotelExecutive's sole judgment, is consistent with the purposes of such Services. If you are unsure of whether any contemplated use or action is permitted, please contact HotelExecutive at editor@HotelExecutive By way of example, and not limitation, the following uses described below of the Services are expressly prohibited:

A. upload, post, e-mail or otherwise transmit any information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (collectively, "Content") that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, sexually intolerant or racially, ethnically or otherwise objectionable;

B. impersonate any person or entity, including, but not limited to, a Company official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

C. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Services or develop restricted or password-only access pages, or hidden pages or images (those not linked to from another accessible page);

D. upload, post, e-mail or otherwise transmit any Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements;

E. upload, post, e-mail or otherwise transmit any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

F. upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes" or any other form of solicitation;

G. upload, post, e-mail or otherwise transmit any material that contains software viruses, worms or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

H. interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services;

I. intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law;

J. 'stalk' or otherwise harass another user of HotelExecutive or Company employee or official;

K. promote or provide instructional information about illegal activities, promote physical harm or injury against any group or individual, or promote any act of cruelty to animals. This may include, but is not limited to, providing instructions on how to assemble bombs, grenades and other weapons, and creating "Crush" sites; and

L. effecting security breaches or disruptions of Internet communication. Security breaches include, but are not limited to, accessing data of which you are not an intended recipient or logging into a server or account that you are not expressly authorized to access.

M. advertising to, or soliciting any user of HotelExecutive to buy or sell any products or services through the unauthorized or impermissible use of the Services. You may not transmit any junk email or chain letters to other users. If you breach this Agreement and send unsolicited bulk email, instant messages or other unauthorized commercial communications of any kind through the Services, you acknowledge that you will have caused substantial harm to HotelExecutive, but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay HotelExecutive $500 for each such unsolicited email or other unauthorized commercial communication you send to each user through the Services.


HotelExecutive, including all software, functions, materials, and information is provided "as is" without warranties of any kind, either express or implied. HotelExecutive disclaims all warranties, express or implied, including, but not limited to, warranties of non-infringement and implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, merchantability of computer programs, data accuracy, system integration, and informational Content. HotelExecutive does not warrant or make any representations regarding the operation of HotelExecutive, the use, validity, accuracy or reliability of, or the results of the use of the materials on HotelExecutive or any other sites linked to HotelExecutive. The materials of HotelExecutive may be out of date, and HotelExecutive makes no commitment to update the materials at HotelExecutive. HotelExecutive does not and cannot guarantee or warrant that the files available for downloading from HotelExecutive, if any, will be free from infection, viruses, worms, Trojan horses, or other code that manifest contaminating or destructive properties. HotelExecutive does not warrant that HotelExecutive, software, materials, products, or services will be uninterrupted or error-free or that any defects in HotelExecutive, software, materials, products, or services will be corrected.


In no event will HotelExecutive, its suppliers or other third parties mentioned at or in HotelExecutive be liable for any damages, including, without limitation direct, indirect, special, incidental, or consequential damages, damages resulting from lost profits, lost data or business interruption arising out of relating to the use, inability to use, or resulting from the use of HotelExecutive, any web sites linked to HotelExecutive, the materials, software or other information contained in any or all such sites, whether based on warranty, contracts, statutes, regulations, tort (including but not limited to, negligence) or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from HotelExecutive results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof.


HotelExecutive may revise this Agreement at any time without notice by updating this posting. By using HotelExecutive you agree to be bound by any such revisions and should therefore periodically visit HotelExecutive and page to determine the then current Terms of Access and Use conditions of use to which you are bound.


Any idea you transmit to or post on HotelExecutive by any means will be treated as non-confidential and non-proprietary and may be disseminated or used by HotelExecutive or its affiliates for any purpose whatsoever, including, but not limited to, developing and marketing products. You are prohibited from posting or transmitting to or from HotelExecutive any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, profane material or any other material, including but not limited to any material that could give rise to any civil or criminal liability under both domestic and international law.


You warrant to HotelExecutive that:

You are the sole owner of all rights in the materials posted or uploaded by you (including all related copyrights) or that you have the absolute right to license their use as provided in this section. While you will retain ownership of the copyright in the materials posted or uploaded by you, you agree that all materials posted or uploaded by you shall become part of a database, and that HotelExecutive will own the compilation copyright in that database. In addition, you hereby grant HotelExecutive a perpetual, worldwide, irrevocable license to use, reproduce, modify, publish, publicly perform, publically display and distribute such materials, and portions of such materials and any derivative works created from such materials, in print, electronic and other media, by any means now known or developed in the future. We may sublicense all of our rights and licenses or assign them to third parties. Neither HotelExecutive nor any third party using the materials in accordance with this section will be obligated to pay you any royalties or other compensation for use of the materials.

You will comply with these Terms of Access and Use including, without limitation, the USE RESTRICTIONS set out in Section 3 above;

You agree to indemnify and hold HotelExecutive harmless from any claim or damages (including any legal fees in relation to same) made by a third party in respect of any matter in relation to or arising from your use and/or membership arising from any breach or suspected breach of these Terms of Access and Use by you or your violation of any law or the rights of any third party.


HotelExecutive may take any or all of the following actions at our sole discretion:

Remove any member profile (including photographs) or other material that, in our sole discretion may be inappropriate or we suspect to be illegal, subject us to liability or which may violate these Terms of Access and Use or where required to do so by law;

Issue members with verbal or written warnings and may take such further action as we deem appropriate if such warnings are not heeded;

Suspend or terminate a member's access to the members's area of HotelExecutive or a member's account without notice at any time;

Inform the appropriate authorities and provide them with information regarding any suspected illegal activity; or bring legal action against a member or other user of HotelExecutive in relation to any breach of these Terms of Access and Use or any illegal or suspected illegal activity.


A. Policy

We have provided opportunities for you to contribute Content to our Site. It is our policy, however, not to allow any Content which may constitute intellectual property infringement; violations of federal, state, or local law; obscene or defamatory material, or may otherwise be unacceptable or inappropriate. Upon learning of such Content, we will attempt, and you hereby give HotelExecutive the right, to delete, edit, remove, disable, change, or restrict access to or the availability of the Content, which in our sole discretion, is otherwise unacceptable or objectionable. We may or may not notify you about what action we take with respect to the disputed Content. The provisions of this section are intended to implement this policy but are not in any way intended to impose a contractual obligation upon us to undertake, or refrain from undertaking, any particular course of conduct.

B. Complaint Procedures

If you believe that another user or other third party has posted Content which violates this policy or specifically the USE RESTRICTIONS in Section 3 above, you may notify HotelExecutive via e-mail at editor@HotelExecutive . In order to allow HotelExecutive to respond effectively, please provide HotelExecutive with as much information as possible in your correspondence, including: (1) the nature of the right infringed or violated (including any applicable registration numbers of the federally-registered intellectual property allegedly infringed), if applicable, or the unacceptable or inappropriate Content; (2) all facts which lead you to believe that a right has been violated or infringed, if applicable; (3) the precise location where the offending Content is located; (4) any grounds to believe that the party or user which posted the Content was not authorized to do so or did not have a valid defense (including the defense of fair use), if applicable; (5) if known, the identity of the party or user who posted the infringing, offending, or inappropriate Content; and (6) in the case of alleged copyright infringement claims, information sufficient to identify the work and your claims to ownership.

C. Indemnification/Waiver of Certain Rights

By contacting HotelExecutive and complaining of an alleged violation, you agree that the substance of your complaint shall constitute a representation made under the pains and penalties of perjury pursuant to the laws of the State of California. In addition, you agree, at your own expense, to defend and indemnify HotelExecutive and hold HotelExecutive harmless against all claims which may be asserted against HotelExecutive, and all losses incurred, as a result of your complaint and/or our response to it.

D. Waiver of Claims and Remedies

We expect all users of our Site to take responsibility for their own actions and cannot and do not assume liability for any acts of third parties which take place at our Site. By utilizing the Good Samaritan procedures set forth herein, you waive any and all claims or remedies which you might otherwise be able to assert against hotelexecutive under any theory of law (including, but not limited to, intellectual property laws) that arise out of or relate in any way to the content at hotelexecutive or our response, or failure to respond, to a complaint.

E. Investigation/Liability Limitation

You agree that we have the right, but not the obligation, to investigate any complaint received. By reserving this right, we do not undertake any responsibility in fact to investigate complaints or to remove, edit, disable or restrict access to or the availability of Content. We will not act on complaints that we believe, in our sole discretion, to be deficient, incomplete, or otherwise questionable. If you believe that Content remains on HotelExecutive which violates your rights, Your sole and exclusive remedy shall be against the user or other party responsible for said content, not against HotelExecutive. your sole and exclusive remedy against HotelExecutive shall be to terminate your use of HotelExecutive and service.

Digital Millennium Copyright Act Compliance. As set forth in Subsection (b), you must contact our agent if you believe that a work protected by a U.S. Copyright which you own has been posted on our Site without authorization or that our Site, in some material way, contributes to its infringement. It is our policy in appropriate circumstances, if possible, to terminate the access rights of repeat infringers and other users who use HotelExecutive in an inappropriate or objectionable manner.


HotelExecutive reserves the right to fully cooperate with any law enforcement authorities or court order requesting or directing HotelExecutive to disclose the identity or other information regarding any user or member alleged by any governmental entity to be using HotelExecutive or any Content or materials available in, at, through or in association with HotelExecutive in violation of any law or regulation, or in violation of this Agreement, including, without limitation, the posting of e-mail messages, or publishing or otherwise making available any such materials. By accepting this agreement you waive and hold harmless HotelExecutive from any claims resulting from any action by HotelExecutive during, or as a result of, its investigations, and from any actions taken as a consequence of investigations by either HotelExecutive or law enforcement authorities


If any provision(s) of this Agreement is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. HotelExecutive's failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HotelExecutive in writing. The section titles in this Agreement are solely used for the convenience of the parties and have no legal or contractual significance. This Agreement may be assigned in whole or in part by HotelExecutive. This Agreement may not be assigned in any manner by you without the express, prior written permission of HotelExecutive.

Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.


Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.


Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.


The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Hotel Newswire Headlines Feed  

Zoe Connolly

2020 will be known as the most devastating year in history for the travel and hospitality industries, with mass layoffs and cancellations changing the game overnight. All eyes are on the travel industry as it adapts to the shifting COVID-19 landscape, and its success will be crucial to the healing of our economy and world. The good news – new data shows there's pent-up demand for travel among Americans. Pulling from his decades of experience in the travel industry, MMGY Global CEO Clayton Reid shares his predictions and recommendations for hospitality executives getting back on their feet in a post-COVID-19 world. READ MORE

Benjamin Jost
Ken Hutcheson
Brenda Fields
Nelson Migdal
Lewis Fein
Tammy Farley
Jeff Catlin
Louis D'Amore
Jerry Tarasofsky
Steven Ferry
Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.