Key Fundamentals Remain Top Priority as Group Meetings Evolve
By Agnelo Fernandes Chief Strategy Officer & Executive Vice President, Terranea Resort | September 2021
As travel rebounds and group meetings begin to return, a number of factors must be considered as independent hotel operators prepare for a successful recovery. Advancements in technology, hybrid meeting integration, social distancing logistics, and well-being protocols have been top-of-mind in preparing for the return of group business.
It is important to also give special consideration to how the meeting and event attendees and planners will experience the hotel and resort across all of the brand touchpoints. Ensuring that the property provides clear and concise information regarding new protocols and offerings will benefit the planner, incoming guest, and resort operator.
?It is important to also give special consideration to how the meeting and event attendees and planners will experience the hotel and resort across all of the brand touchpoints.
Arguably the most important element for the return of meetings and events is the team of employees representing the organization. Providing proper training protocol with an in-depth focus on health and well-being will build confidence in the employees and therefore the arriving guests. Now more than ever it is vital to ensure that staff feel safe and comfortable in the workplace in order to create an environment that is in turn welcoming. By taking care of employees, they in turn develop the tools and ability to care for the guest.