What is Helping Hotels Win Group Meetings Business, and How Can You?
Trends & Tips from One of the World's Top Destinations for Association Meetings
By Laura d'Elsa Regional Director USA / Canada, German Convention Bureau | September 30, 2012
The world's hotels play a key role in supporting the success of the group meetings industry. Without enough meeting and networking space in town and sufficient rooms for people to rest after a long day of business, large and small meetings would be unable to operate effectively.
So what's ahead for 2013 and beyond for hotels that want to begin or expand their group meetings business? How can you, as an hotelier, increase your value proposition?
As Germany is the #1 associations group meeting destination in Europe and #2 globally, I'd like to offer some trends we've seen here that are applicable for hotels of all shapes and sizes…all around the world.
Collaboration and Connection are "In"
As an hotelier, you're in a great position to act as a connector and collaborator with other players in the group meetings and event supply chain. These can include other venues and hotels, convention bureaus, associations, professional educators, consultants, marketing companies, AV managers, transportation providers and event agencies, and more.
Establishing collaboration opportunities and shared connections across these industry members and organizations can help extend your reach, and attract and retain group meetings clients. It's also a great way to ensure you are bringing maximum value and support to your group meeting clients as you turn into a "one-stop-show" and help them tap into all that your hotel and city has to offer.