Distinctive Elements in Hotel Design. Should We Bother?
By Ira Imerlishvili Lead Designer / Senior Associate, DiLeonardo | June 08, 2014
Co-Authored by Lia DiLeonardo, Partner DiLeonardo
What makes hotel design unique? Is it grand staircases, spectacular chandeliers, awe-inspiring art collection? Today, it seems that hotels try to outdo each other by investing in distinctive design features. Why has there been this noticeable shift brand thinking? Some might say investing in design for design sake, but is this the case? Is it worth the time, effort and money?
Brand Identity and lifestyle brands were an important genesis for differentiation in the hospitality segment, however, this has evolved to be a competition of sorts with many vying for the coveted spot of the being the must see property in the market. This in turn, helps generate "the buzz", the best and most glowing reviews, which in turn hopefully lead to greater occupancy.
Get Them Talking
There are a number of reasons, and each brand has their own arguments, for spending often considerable parts of budgets on design elements that will make them stand out of the crowd.Distinction has, and will always be, a driving factor in winning guest loyalty and reaching new markets. Service, as well as design, plays a critical role in creating distinction in an authentic, timeless and responsible manner.
It is through creative design that hotels become part of the fabric of their communities and in the best cases, cultural centerpieces of a destination. In the future, it would seem that as new urban centers develop, the line between what is hotel, entertainment, and/or culture may continue to be blurred creating great opportunity for distinct elements that create destinations in themselves.