Use Social Media Communication Platforms to Build Your Business
By Gini Dietrich Founder and CEO, Arment Dietrich | February 14, 2016
In the past six years, social media has exploded on the hotel scene, creating an opportunity for many hoteliers to not only engage guests, but measure effectiveness. When Twitter became a household name in 2009, most business owners thought social media was a fad and hotels didn't take it seriously as a platform to communicate with guests. Since then, social media continues to evolve and new networks are introduced that affect the way we deliver news, communicate with guests, promote specials, and manage critics. Learn what is new, how you might incorporate it, and the opportunity you have to measure effectiveness.
It's been a few years since the social networks exploded on the scene and made hoteliers take notice. Twitter became a household name in 2009 when the plane went down in the Hudson River. A guy named Janis Krums took a photo from the ferry, on the river, of people getting off the plane and waiting on the wings. He uploaded that photo to this thing called Twitter and got his 15 minutes of fame as it was shared globally within seconds.
Before then, most business owners thought social media was a fad; a thing for "the kids." They didn't take it seriously as a platform for communication with their guests. Since then, of course, we've seen how Twitter and Facebook and LinkedIn and Pinterest and Instagram and Google+ and YouTube and Vimeo and Snapchat and Periscope and Blab and IFTTT-and the list goes on-have affected the way we deliver news, communicate with guests, promote specials, and manage critics.
Today, every hotel is using social media in some form. We've come a long way!
Even still, we have a long way to go. A new social network pops up nearly every day and a big one that changes the way you communicate with guests pops up about once a quarter. In 2015, alone, we had Periscope, Meerkat, and Blab.im. And, while not new, Snapchat launched a business application that makes sense for hotels, and Facebook launched livestreaming for verified accounts.
With all that constantly changes, it's tough to keep up, let alone know which direction to go when something new is introduced. Never fear! We keep up so you don't have to.