Create a Hospitality Technology Experience Center

Put Your Money Where Your Mockups Are

By Kacey Butcher Vice President, Operations, Moncierge | January 22, 2017

Can you imagine your bank choosing not to provide a way to check account status and transactions outside of your monthly paper statement? Can you further imagine a popular franchise restaurant only having paper take-out menus? You would be forced to contemplate what other aspects internally within the organization would make doing business with them complicated and archaic. There you find your own personal underlying immediate expectation of baseline service and operational procedures, where a decision is often made instantly to move onto the next provider.

A decision to choose another provider that seemingly knows how to service customers with the utmost up-to-date standards. Never is this truer than in the vertical of hospitality, where customers are paying a hotel - at a minimum - for comfort and satisfaction they have themselves at home. Whether it is hospitality, banking, healthcare or retail, there is a very solid expectation of the operational technology enhancements and features to be used by you and available for customers. This is even more decidedly so when a person chooses to willingly spend hundreds of dollars per night with your brand. Maintaining a competitive advantage for any vertical enterprise - in a day-by-day evolution of faster-smaller- lighter-personalized technology means that brands must routinely ask themselves: Do the customers consistently engage with personal technology that far surpasses our own? Are other industries already meeting these customer expectations by implementing technology enhancements made for the ancillary tasks of business exchange?

Hospitality - You Know This, but Humor me.

Mobile communication and the technology introduced to complement its features have evolved cataclysmically throughout the past 10 years with advancements in various areas of development. Functionality that enhances the breadth of mobile and cloud-based solutions - such as geo-fencing, recognition software, digital touch and entry, beacon technology and wearables - has altered expectations of what is deemed to be an exceptional customer offering.

An example of this scenario: a guest could be searching for their hotel's mobile app or web listing of the concierge local recommendations, attempting to bypass the inconvenience of physically finding the concierge for advice. Accessing local recommendations, ordering in-room dining, booking a meeting room or airport transfer, maybe even a turndown service or extra toiletries - these are all example cases where digital communication is the preferred go-to method of interaction between the guest and their hotel. The solution envisioned for this concept of connecting hotel guests directly to staff members is now deployed throughout the world. Monscierge has recently won a patent for its technology, which allows these requests to be routed directly to respective hotel departments and manages the entire workflow for staff.

Based on years of research we've conducted with our partners Cornell, Intel and most recently Apple, there's now a platform for hotel staff members, which allows communication among individual members and from guests to staff. This platform ensures guests receive communications in a manner that drastically enhances the interactions throughout their stay, as well as provides item tracking for hospitality teams, ensuring KPI's are being met.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.