Learning From Other Industries About Artificial Intelligence

By Susan Tinnish Advisory Group Chair, Vistage | June 10, 2018

Artificial intelligence (AI) existed since the 1950s, but it is only recently has computing power, availability of data and the underlying technology advanced to make it viable in businesses. Artificial intelligence relies upon and includes a variety of technologies and tools including digitization, analytics, big data, and deep learning.

Thierry Hubert, founder and CEO of Darwin Ecosystem, describes AI as "Pattern detection is the fundamental ingredient of all cognitive computing associated with AI…AI unifies our collective knowledge and augments our reasoning ability." Most of us have had experience with AI even if we don't recognize it as such.

A quick list of every-day AI applications includes Netflix offering suggestions based on previous viewing choices, Google Maps providing the best route with the shortest time in real time, Mobile bank deposits deciphering handwriting on checks, Email spam filters that learn what the user considers spam, and Online ads appearing based on past purchases or past searches.

AI Already Present in Hotel Industry

Customer service is a fundamental aspect of the industry. AI provides new possibilities for improving customer service and increase personalization and tailor recommendations to enhance the customer experience. Hotels are using AI to surpasses customer expectations:

Customer Service

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Eugenio Pirri
Daniel Link
Janelle Schwartz
Mark Ricketts
Raul Chacon
Brandon Billings
Ewald Biemans
Matt Schwartz
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.