Creative Strategies for Recruiting and Retaining Hotel Staff in 2023 and Beyond
By Amanda Gray Chief Human Resources Officer, Remington Hotels | March 2023
Many of the setbacks the hospitality industry faced during the COVID-19 pandemic have been largely overcome, but the global labor shortage has continued to create challenges at every level.
The landscape has drastically changed over the past three years, meaning that expectations have also changed, and new approaches are necessary to appeal to both new and existing staff.
As a result of the ongoing talent shortage, hotel owners and operators have had to find creative solutions to recruit and retain employees. Centering employee needs and prioritizing recruitment and retention strategies are vital in sustaining hotel operations without sliding back to pandemic standards – when limited services were the only option for most properties. Some immediate efforts hotels can make to continue assembling and maintaining robust hotel teams include outreach within a hotel's close community, investment in onboarding, and strong incentives for return to work.
New Opportunities for Recruitment
In today's climate, creativity is key to finding new talent. Companies that cannot adjust and adapt will struggle across the board, and hiring practices must evolve to meet immediate hotel needs. One solution to widen the pool of potential new employees is outreach into the communities surrounding hotels.
Tapping into local networks brings in knowledgeable staff about the surrounding area and initiates a chain of referrals that creates a flow of interest and continuous new talent. This is why a strong employee referral program is essential: people are more likely to want to work somewhere that someone they trust has recommended. Reaching out to local trade schools, churches, and other community groups creates a network between the hotel and those interested in hospitality, including those who might not have any prior experience and are looking for a gateway into the industry.