LRA Worldwide Launches Spanish Language Website
LRA Worldwide.com 'En Español' Caters to Client Base and Business Development
JULY 9, 2007. Does the term 'Gesti'on de la Experiencia del Consumidor' ring a bell? Perhaps the term is more recognizable as Customer Experience Management, or CEM. LRA Worldwide, Inc., one of the leaders in the rapidly-growing consulting discipline of Customer Experience Management, has launched its website in Spanish in order to capitalize on growing interest in its services throughout Spanish-speaking Europe and Latin America. The site, which went live on June 29, 2007, is indicative of LRA's growing international client base and an influx of business development opportunities from Spanish-speaking countries.
'The interest in LRA Worldwide and our services from Mexico, South America, Spain and Portugal has grown steadily,' explained Rob Rush, CEO of LRA Worldwide, Inc. 'Our hotel quality assurance work has always had an international flavor, and our Spanish-speaking clients were asking for a localized website in order to learn more about our other services. More recently, the increased curiosity in CEM, customer loyalty research and our consulting services - how we help clients design and deliver optimal customer experiences - warranted this move.'
LRA currently has clients headquartered in Mexico (Grupo Posadas SA de C.V.), Portugal (Pestana Hotels & Resorts), Argentina (Starwood Hotels & Resorts LAD) and Brazil (Accor Latin America). In recent months, LRA promoted several of its international field consultants to Senior Consultant or Account Manager status, creating a de facto network of field offices throughout the Americas, Europe and Asia to serve the company's international clientele. In addition, Daniela Piacenza recently joined LRA's research practice as a senior research consultant; the Procter & Gamble veteran is native of Caracas, Venezuela and speaks English, Spanish, Italian and French.
The core of LRA's business is in performance measurement services - the design, development and implementation of custom Quality Assurance/Brand Assurance Audit Programs and Customer Satisfaction and Loyalty Research Programs. LRA currently works with eight of the top 10 hotel groups worldwide in one or both of these capacities; LRA conducts more than 13,000 hotel audits in a given calendar year and has 350,000-plus customer survey responses in its benchmark database.
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