China Outbound Tourism Workshop

China World Trade Center, Beijing - May 15

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. October 14, 2008

BEIJING, China, April 30, 2007. A one-day high-level workshop within the China Outbound Travel and Tourism Market (COTTM) offers the opportunity for tourism officials and company leaders to explore business opportunities and to discuss their first experiences in China's outbound tourism.

The China Outbound Tourism Workshop is jointly hosted by The Hong Kong Polytechnic University's School of Hotel & Tourism Management and the China Outbound Tourism Research Institute (COTRI). During the Workshop discussion will take place in small groups and will concentrate on the real experiences and plans of the participants like strategies, marketing plans, product adaptation, and regional cooperation, and others.

The experts participating in the Workshop include Prof. Wolfgang Georg Arlt, author of the book China's Outbound Tourism (Routledge, 2006); and Prof. Amy Chan, Dr. Hanqin Zhang and Mr. Tony Tse of The Hong Kong Polytechnic University.

Background:

Chinese outbound tourists are developing into an important source market for many destinations worldwide. The People's Republic of China is already the No. 1 international tourists generating country in Asia with close to 40 million outbound travels expected for 2007.

The rapid growth in outbound travelers from Mainland China of the first years of the 21st century was therefore greeted with much enthusiasm and often exaggerated expectations about the "millions" of Chinese visitors just around the corner.

However, as these expectations could not be fulfilled, the hype was often replaced by a "China blues" in 2005/2006, ignoring the steady rise of visitors from China to almost all destinations.

In 2007, ten years after the start of outbound leisure tourism from China, the tourism industry is finally in a position to look realistically at the development of the Chinese outbound market and to draw conclusions from the activities and experiences for this new and different segment of customers.

The China Outbound Tourism Workshop during COTTM offers the chance to share experiences and to discuss new plans and activities with some of the leading academic experts in the field, putting the new realistic approach to good use for understanding past results and for evaluating new developments.

Each unit will start with a brief introduction by one of the experts, followed by in-depth discussion and analysis of the market from three different perspectives: government policies, customers' expectations and behavior and marketing activities. The examples are not taken from textbooks but from the practical experiences of the participants.

Newcomers will learn to avoid beginners mistakes, companies and destinations already working in the market will have a valuable opportunity to understand why some of their measures worked better than others.

Registration

The registration fee for the Workshop is US$750 per person. For registration of two or more from the same organization, the registration fee is US$550 per person. The fee covers the one-day programme, one lunch and two refreshment breaks.

Registration will be confirmed on a first-come-first-served basis and on receipt of full payment. Exhibitors of COTTM will enjoy a special 20% discount. For more information and registration, please visit www.polyu.edu.hk/htm/edp/cotw or

email: [email protected].