Microtel and Hawthorn Websites to Feature Google Maps
FEBRUARY 19, 2008. Microtel Inns & Suites and Hawthorn Suites hotels have launched the robust Google Maps API on their websites to enhance visitors' experience at http://www.microtelinn.com and http://www.hawthorn.com and provide them with a powerful tool to help manage their travel experiences. Microtel Inns & Suites is the all-newly-constructed chain of economy/limited service hotels, and Hawthorn Suites is the all-suites, extended stay hotel brand.
"We are excited to expand our relationship with Google and to utilize its leading edge mapping technology with this initiative," said Allison Solomon, Director of Electronic Marketing and Distribution for US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel and Hawthorn Suites hotel brands. "People are already familiar with Google Maps when they search for locations and information through Google. By integrating the API on our brand web sites, we're adding a layer of comfort for our visitors while facilitating easier hotel location and area mapping."
Google Maps creates a dynamic interactive environment, giving visitors better online details, quicker links and easier mapping capabilities. Visitors to the Microtel and Hawthorn websites will be able to take advantage of:
o Graphical interactive maps that are dragable and allow for easier location of Microtel and Hawthorn Suites hotels in any city or country.
o Pop-up balloons that offer complete details of each hotel, along with hotel pictures.
o Better international map detail.
o Quick links to driving directions.
o The ability to plot key Points of Interest on local maps to offer users a better representation of the areas surrounding Microtel and Hawthorn hotels.
o User preference to view maps in Map, Satellite or Hybrid view.
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