Loews Don CeSar Beach Resort Appoints Executive Spa Director
ST. PETE BEACH, FL, March 18, 2008. The Loews Don CeSar Beach Resort, Florida's Legendary Pink Palace since 1928, proudly announces the appointment of Gigi Wiegman as the executive spa director of its new, $11 million Spa Oceana set to open mid March. Wiegman will assist with the opening of Spa Oceana and manage the spa's daily operations.
After receiving her masters in exercise physiology/nutrition from Texas Woman's University in Denton, Texas, Wiegman launched her impressive career leading development and turnaround projects at various health clubs and spas, including Club Corporation of America, The Pinnacle Club, Devil's Thumb Ranch & Ranch Creek Spa and most recently Corazon Club and Spa. Wiegman was recruited to work with Corazon Club and Spa in 2006 to assist in the opening of its $20 million private resort and serve as assistant general manager.
During her sixteen years at ClubCorp - world leader in private clubs - Wiegman, who was one of three finalists for the 1991 National Fitness Director of the Year, increased revenues 118 percent as club manager and then as spa director, increased retail sales by 131 percent and reduced cost of good sold by 12 percent. More than 20 years in the hospitality industry with extensive spa management experience yields Wiegman a perfect fit for the Loews Don CeSar Beach Resort's new and luxurious Spa Oceana.
Once a playground for distinguished celebrities such as Clarence Darrow and F. Scott Fitzgerald, the Don CeSar Beach Resort, A Loews Hotel continues to charm and impress guests including today's Elton John and Justin Timberlake with the gracious service preserved from the Great Gatsby era of pampering. Sugar-sand beaches, seaside massages, sunset boat trips and Four-Diamond dining await visitors who return season after season. Blending European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear, the romantic legend exemplifies the grandness of America's traditional beach resorts and is the only historic resort on Florida's Gulf Coast.
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