Lodging Interactive Leverages XML Site Map Technologies
Maximizes Google & Yahoo Business for Clients
OCTOBER 23, 2006. Lodging Interactive, a leading provider of Internet Sales & Marketing Services to the hospitality industry, announced that it is providing its clients the latest in XML site map technologies to ensure maximum search engine rankings on Google, Yahoo and other major search engines.
'By providing the major search engines with XML and ROR site maps, we're making it easier for the search engines to index our client websites, thereby increasing their search engine rankings over time,' stated DJ Vallauri, Lodging Interactive's Founder & President.
In addition to creating standard HTML site maps on each of our client's websites, the Lodging Interactive SEO staff also creates an XML site map for Google, a text site map for Yahoo and an ROR site map for the other major search engines such as MSN and Ask. This ensures that the search engines' spiders will crawl faster, more systematically, and more extensively into the client's website pages.
Richard Walsh, Vice President of Business Development for Lodging Interactive added this comment; 'I know it may sound a little techie, but marketing today is actually more than just a little techie, especially in the travel and hospitality industries. In their organic search process, the major search engines search the website's site map along with the website's textual content, Meta keywords, alt tags and many other elements. Traditionally, the site map has been developed in HTML. As the search engines are constantly enhancing their search methods and algorithms to provide their users with the best possible results, some search engines have adopted the ability to search on the more precise XML and ROR coding. By writing our client's site maps in HTML, XML and ROR we are delivering a highly productive and complete solution, one that will produce the best possible search rankings.
We have added this process as part of our standard optimization services to assure our clients better search rankings, to drive more website traffic resulting in more online sales conversions. It is our goal with each of our search engine optimization clients to deliver the highest possible, accountable search engine rankings based on the relevant search terms that we develop and manage on their behalf. Search engine optimization is a critical marketing process that requires special skills and management to be effective. When applied properly search engine optimization will yield results that exceed expectations.'
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
