Virtuoso Selects VRX to Provide Interactive Travel Content
Vancouver, B.C. (September 26th, 2005) - - VRX Worldwide Inc. (TSX.V:VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), has entered into a one year licensing agreement with Virtuoso, Ltd. ("Virtuoso") of Fort Worth, Texas wherein VRX will license its industry leading Hotel, Cruise, and Destination Content to Virtuoso for use by Virtuoso's 7,000 elite travel specialists.
Under the terms of the agreement, Virtuoso will provide its 331 member agencies access to VRX's comprehensive library of Hotel, Cruise, and Destination Content through its business-to-business website. VRX's rapidly growing library of Travel Content covers well-known travel brands such as Kessler, Kimpton, Hyatt, Carnival, and Holland America, as well as top destinations throughout Europe, the Caribbean, and North America.
Virtuoso's network of leading luxury travel agencies and more than 700 of the world's most prestigious travel providers, are renowned for serving some of the affluent clientele in luxury travel. Based on the answers to a few key questions, Virtuoso has the ability to match prospective clients with the travel specialist that best meets their needs.
VRX's Travel Content makes it possible for online travel agencies to provide consumers with a consistent, comprehensive, high quality visual representation of hotels and destinations - images that consumers can rely on as being accurate and up to date at all times. The ability to interactively explore a vacation destination and thoroughly review the accommodation options utilizing VRX's interactive maps, virtual tours, and still images allows travel consumers to book every vacation with greater confidence and ease of mind.
"Virtuoso takes great care and pride in selecting the world's top travel agents to represent the Virtuoso brand," stated David MacLaren, President of VRX. "In the search for the best online travel content, Virtuoso applied the same level of scrutiny and due diligence. We are please that they have chosen VRX and we look forward to exceeding all of their expectations."
About Virtuoso
Virtuoso is a by-invitation-only luxury travel network comprised of 7,000 elite travel consultants in North and South America, the Caribbean, Australia and New Zealand. Virtuoso specializes in connecting the world's best travelers with the world's best vacation destinations - in the best ways possible. Virtuoso member agencies generate more than $3 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Plus, Virtuoso's personal relationships with the top hotels, resorts, spas, lodges, airlines, cruise lines and tour companies provide the network's affluent clientele with incredible values and rare experiences - from complimentary upgrades and amenities, to special recognition and privileged access. To learn more about Virtuoso, visit www.virtuoso.com
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands such as Carnival, Hyatt, Sandals, Priceline.com, Southwest Vacations, and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's Destination and Hotel Content in their search for the perfect vacation. To find out more about VRX Studios' products and services, visit www.vrxstudios.com
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
Contacts:
VRX Virtuoso
Investor Relations Misty Ewing, CTA
Barry Girling Director - Public Relations
VRX Worldwide Inc. Virtuoso
1 (877) 688-2321 212.588.8242
[email protected] [email protected]
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