EZYield.com Chosen as ASFONA Associate Member

EZYield.com President Ed St. Onge appointed Honorary Board Member of the Starwood franchisee & o

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. October 14, 2008

ORLANDO, FL, May 7, 2008. EZYield.com, the originator of automated online channel management solutions for the hospitality industry, today announced that the Association of Starwood Franchisees & Owners - North America (ASFONA) chose EZYield.com as an Associate Member and appointed EZYield.com's Co-founder and President Ed St. Onge as a Honorary Board Member.

ASFONA's mandate is to interact with Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) in the development of brand policies, standards, technology and all other issues impacting its members businesses. The overall objective of ASFONA is to ensure that all ownership groups and those in membership have a solid platform upon which owners and investors can work together with Starwood Hotels & Resorts' senior management team in building the best and most successful brands in the hotel industry.

"Associate membership in ASFONA is strictly limited and comprises a small, select group of companies qualified as highly-regarded providers of products or services to the hospitality industry," stated John Shingler, president of ASFONA. "Membership is by invitation only."

Commenting on Ed St. Onge's appointment as a Honorary Board Member, Shingler stated, "Dialogue with Ed about EZYield.com's future and the future of channel management technology opens your eyes and reinforces the importance of managing the abundance of business opportunities and unlimited marketing resources available through the Internet."

"ASFONA represents a staunch commitment to delivering the highest possible customer satisfaction levels, while performing as a key communications conduit between Starwood and its franchisees and owners," stated St. Onge. "As an Associate Member, this will allow EZYield.com to listen to the needs of Starwood owners and address those needs and opportunities accordingly."

"Hotels are aware of the importance of channel management and yield management, but we must be more proactive, rather than reactive, in this important arena," stated Shingler, addressing effective channel management practices. "We intend to continue to communicate to owners and management the importance of embracing new technologies that can harness and effectively manage the multitude of Internet revenue sources available in our industry."

Editor's Note: Electronic images are available by contacting Andrea Roland at Plan A Public Relations & Marketing, Inc. Phone: 407.905.0608 or e-mail: [email protected].

About EZ Yield.com, Inc.

Since revolutionizing hotel marketing in 2002 with the introduction of the world's first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties around the globe utilize EZYield.com's technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com's dynamic Web-based platform allows hoteliers to simultaneously manage all contracted Web sites through one easy to use interface, offering multiple languages and currencies to nearly 300 Web sites worldwide. With headquarters in Altamonte Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.

About ASFONA - Association of Starwood Franchisees & Owners - North America

ASFONA is an organization comprising Sheraton(R), Four Points(R) by Sheraton, St Regis(R), The Luxury Collection(R), Le Meridien, W Hotels, Westin(R), element(R) and aloftsm owners and owners' representatives. The overall objective is to ensure that all ownership groups and obviously those in membership have a solid platform upon which owners and investors can work together with Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) senior management team in building the best and most successful brands in the hotel industry. For more information, visit www.asfona.com.