GHRS, Hilton Sign Distribution Deal
OCTOBER 31, 2006. Further to the successful development of a new connection technology to Hotel Central Reservation Systems, GHRS is signing an agreement with Hilton Hotels Corporation.
GHRS developed a Layer technology that allows direct connection to Hotel Chain CRS through OTA XML standards and through switches. The technology simplifies the updating of the information necessary to distribute Hilton Hotels through GHRS Network. A direct connection to Hilton CRS allows to cut down costs and in the meantime to increase the distribution efficiency of the group.
GHRS' flagship is the customization of the product provided and its special attention to hotel industry requirements. Thanks to the high quality service offered, GHRS has been developing high value contacts both with hotel managers and end users.
"GHRS can offer high value tools to hotel chains. Through our technology we offer an essential element to hotel companies success" comments Luca Fenzo, GHRS Managing Director. "Our partners show a 70% increase in production after only few months presence on the network. This new agreement enables Hilton Hotel Group to improve its performances in terms of productivity and returning clients."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
