Scott Berman of PricewaterhouseCoopers Joins Cornell's Center for Hospitality Research Advisory Boar

. October 14, 2008

ITACA, NY, August 30, 2006. PricewaterhouseCoopers LLP (PwC) and the Cornell Hotel School's Center for Hospitality Research announced today that Scott Berman, US Advisory leader of the Hospitality & Leisure Practice of PricewaterhouseCoopers and a principal in the Miami office, has joined the Center's Advisory Board.

"We support the mission of Cornell's Center for Hospitality Research to shape the global knowledge base in hospitality management," said Scott Berman. "This represents a continued strengthening of the relationship between PwC's hospitality advisory practice and Cornell University's School of Hotel Administration."

"We are pleased to welcome Scott Berman to the Advisory Board," said David Sherwyn, J.D., a professor at the Cornell Hotel School and academic director of the Center for Hospitality Research. "We have an established relationship with PricewaterhouseCoopers, and we look forward to a long and productive collaboration that will help us further explore our industry's strategic, managerial and operating practices."

PricewaterhouseCoopers' Hospitality and Leisure practice offers specialized industry experience in the hospitality and leisure industry and is recognized for its econometric and statistical research. Its global business advisory capabilities include: services related to strategic research, due diligence, market research, financial analysis, business plans, economic impact, franchise, management and lease negotiation, tourism studies, performance improvement and litigation and arbitration.

About PricewaterhouseCoopers

PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 130,000 people in 148 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.

About The Center for Hospitality Research

A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the Center's 50 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The Center also publishes the award-winning hospitality journal, the Cornell Hotel and Restaurant Administration Quarterly. To learn more about CHR and its projects, visit www.chr.cornell.edu.

CHR Partners and sponsors: AIG Global Real Estate Investment, Cendant Corporation, Four Seasons Hotels and Resorts, HVS International, JohnsonDiversey, Inc., Kohinoor Group, Marsh's Hospitality Practice, Nestl'e, Smith Travel Research, PricewaterhouseCoopers, Southern Wine and Spirits of America, Inc., SynXis (a Sabre Holdings Corporation), Taj Hotels Resorts and Palaces, Thayer Group of Companies, and Wimberly Allison Tong & Goo.

CHR friends: 4Hoteliers.com o ARAMARK o Caribbean Hotel and Restaurant Buyers Guide o DK Shifflet & Associates o ehotelier.com o Estrela Marketing Solutions o Fireman's Fund o Gerencia de Hoteles & Restaurantes o Global Hospitality Resources o Hospitality Confections o Hospitality Financial and Technology Professionals (HFTP) o hospitalityInside.com o hospitalitynet.org o Hotel Asia Pacific o Hotel China o HotelExecutive.com o Hotel Interactive o Hotel Resource o International CHRIE o International Hotel and Restaurant Association o International Hotel Conference o iPerceptions o KPMG Japan/Global Management Directions o Lodging Hospitality o Lodging Magazine o PKF Hospitality Research o Resort+Recreation o The Resort Trades o RestaurantEdge.com o Shibata Publishing Co. o The Lodging Conference o Taste & Travel o TravelCLICK o UniFocus o WageWatch, Inc. o WiredHotelier.com

CONTACTS:

Cornell Center for Hospitality Research:

Jennifer Macera, 607.255.3101; [email protected]

PricewaterhouseCoopers:

Suzanne Dawson, 212.329.1420; [email protected]

Business Contact:

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