Langham Appoints VPS&M, Signalling Brand Evolution

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. October 14, 2008

OCTOBER 13, 2008. Luxury hotel operator, Langham Hotels International (LHI) announced today the appointment of Bob van den Oord to the position of Vice-President - Sales & Marketing.

Mr van den Oord will provide strategic leadership and assume overall management of all LHI's global sales and marketing operations to penetrate and develop key markets. His role includes driving Global Sales, Communications, Customer Relationship Management, Electronic Marketing & Revenue Management.

Eric So, Executive Vice President - Langham Hotels International said: "Bob's talent, business acumen and track record will evolve our brand, our products and the services as we accelerate our momentum in the international hospitality market."

Bob van den Oord said: "Langham Hotels International enjoys dramatic growth through its complementary brands - The Langham which combines yesterday's charms with today's amenities and Langham Place which embodies 21st century living through design and technology. In the last 12 months alone the company has doubled in size to 16 hotels as new owners seek brands with unique propositions that can deliver tangible results on a global scale.

"I look forward to leveraging our brands and building on the current success that LHI has enjoyed to date. We will take this solid foundation and pursue growth opportunities," he added.

Previously, Mr van den Oord enjoyed a successful track record in senior hotel management roles on three continents - North America, Europe and Asia. Most recently, he led the dramatic repositioning of LHI's affiliate hospitality brand - Eaton Hong Kong into one of the city's most exciting four-star properties. Following an US$18 million refurbishment, Mr van den Oord proved it was possible to offer accessible rates with facilities and services that are viewed as unique and distinctive.

Under his leadership, the property achieved rates which were the envy of the competitive set while creating a completely new and different brand identity that has been perceived as both surprisingly fresh and spirited.

Mr van den Oord is a skilled linguist who is fluent in English, Dutch, French and German, and is currently extending his language proficiency in Mandarin.