EZYield.com Appoints Richard Dunbar Director of Website Relations

. November 10, 2008

WINTER SPRINGS, FL, November 6, 2008. EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, today announced the appointment of Richard Dunbar as director of website relations. Based at EZYield.com's world headquarters in Winter Springs, Fla., Richard will act as a liaison with over 350 travel websites currently listed on EZYield.com's available connectivity list. His primary responsibilities in this newly created position will be to ensure a streamlined process for thousands of hotel properties that use EZYield.com's XML channel management solution, and to manage the implementation of a proprietary two-way interface that will provide advanced connectivity between the sites.

Dunbar's extensive experience and unique perspective gained during his six-year tenure as the director of resort e-commerce for Starwood Vacation Ownership has provided an ideal frame of reference for his new role in connectivity simplification and streamlining.

"Ricky has the ability to incorporate the property's perspective in order to help us develop and execute processes that will make the revenue department's job easier," stated Henry Danish, CEO of EZYield.com. "His insight will be of great value as EZYield.com continues to grow and define the future of channel management worldwide."

Continuing that sentiment Dunbar stated, "The movement for hoteliers and properties to adopt an online channel management strategy that reaches travellers around the globe is essential for economic survival. As third-party websites make technological advancements, hoteliers should take advantage of those initiatives with EZYield.com as the cornerstone of that execution."

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