Mark Glickman Appointed GM of Rivanna Resort

Club Under Construction in Palmyra, Virginia

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. November 24, 2008

PALMYRA, VA, November 19, 2008. With over 20 years of hospitality and entertainment experience, Mark Glickman has earned his reputation as one of the industry's most knowledgeable marketing and hospitality advisors, providing marketing expertise and creative services for management companies and independent resorts to destinations and developments throughout the world. He has spoken at conferences, been quoted as industry expert and has solidly etched his reputation for inspired, innovative and effective marketing ideas and practices.

Glickman has worked with some of the top names in the hospitality and entertainment industries... from Pinehurst to The Homestead to Carnegie Hall to Tavern on the Green.

Glickman's experience most recently includes Director of Resort Marketing & Sales for Mauna Lani Resort, one of the world's leading golf, spa and environmental resorts in Hawaii's Big Island and Vice President of Marketing for EI Cid Resorts, the largest independent resort chain in Mexico.

Glickman cut his teeth in New York with over 10 successful years as a public relations, advertising and marketing specialist where he promoted a variety of hospitality and entertainment clients, including two of the worlds top grossing restaurants Tavern on the Green and Maxwell's Plum. In that capacity, Glickman, enhanced the restaurants' already high profile by creating imaginative special events that led to record business, as well as creating promotional partnerships and helping to secure star-studded Broadway and film openings. Glickman also launched the opening of the Potomac (now known as Sequoia), a $14 million dollar restaurant on the Washington Harbor in Washington, D.C.

Glickman left New York to join the management team at Wintergreen, an 11,000-acre resort and real estate community in Virginia's Blue Ridge Mountains and at the time, a well-kept secret. Through an aggressive marketing and publicity campaign, Glickman developed new national and international markets for the resort. In addition, he solicited and garnered national environmental, family, golf and tennis awards for the resort and positioned Wintergreen as one of the country's top year-round destinations.

Glickman is widely credited with changing the face of tourism in Virginia by founding both the Golf Virginia Resorts Association and the Ski Virginia Association. He served as President of both associations and testified to Virginia's General Assembly on behalf of the tourism industry on the benefits of public-private partnerships.

He has conceived and coordinated special events such as the Tour du Pont cycling event, the Mazatlan Billfish Classic, the World's Largest Pumpkin and World's Longest Golf Drive from the top of a ski slope, Special Olympic ski competitions resulting in extensive national and international print and broadcast media exposure, and the first-ever Virginia Golf Sweepstakes. Through his innovative special events, he has also helped to raise hundreds of thousands of dollars over the years for charities such as the Sunshine Foundation and the Special Olympics.