Frank Ashmore Appointed Director of Sales & Marketing for the Montelucia, a Solis Resort & Spa
ATLANTA, GA, October 13, 2005. Solis Hotels and Resorts, a new luxury hotel and resort brand based here, has named 20-year hotel industry veteran Frank Ashmore as Director of Sales & Marketing for its flagship resort, Montelucia, a Solis Resort & Spa set in Paradise Valley, Arizona (Phoenix/Scottsdale area). The Solis brand was created in response to discerning guests' quest for comfortable and enlightened experiences.
"Frank brings a distinguished record of achievement to our organization," said Horst Schulze, president and CEO of Solis Hotels and Resorts. "Frank's experience and leadership will ensure Montelucia's successful introduction to the community, as well as guests and owners from around the world. We aim to establish a world-class sales organization and set the highest standards for our Solis brand, the properties carrying our name, and company."
Ashmore will oversee Montelucia's sales, marketing, advertising and public relations after spending more than 16 years with the Ritz-Carlton Hotel Company, LLC, where he earned the Director of Sales and Marketing of the Year award in 2004, along with several other honors throughout his career. Ashmore is known for his creativity and support of local charitable organizations.
"The opportunity to work with industry icon Horst Schulze once again was a compelling proposition for me," Ashmore said. "Mr. Schulze has a strong vision and deep sense of passion to provide the greatest experiences for luxury travelers. The competitive spirit of our entire team is heightened by the world-class resort under development at Montelucia. I am committed to making Montelucia one of the world's premier resorts. Under Solis' strong leadership, Montelucia will be a unique resort poised to become an Arizona favorite among discerning guests and residents."
About Montelucia, a Solis Resort & Spa
Montelucia, a Solis Resort & Spa, will be an Andalucian-style property, and is slated to open in late-2007 amid 28 acres in Paradise Valley, accented by Camelback Mountain and reflecting the ambiance of Old World Spain. Montelucia will cater to the luxury traveler, upscale groups and elite social functions. Being developed by Crown Realty & Development Corporation, Montelucia is currently undergoing a $220 million transformation of the existing property, including a complete redesign and theme. When completed, it will offer 277 hotel rooms, casitas and suites, plus 34 private villas available for permanent or vacation home ownership, as well as distinctive restaurants, a luxurious 30,000 SF spa facility designed by internationally known Sylvia Sepielli, boutique shopping, and extensive ballroom, meeting and wedding facilities.
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