Sun Bee, Outrigger's New Director, Online Distribution and Marketing
HONOLULU, HI, January 8, 2009 - In this newly created position, Ms. Bee is responsible for managing and optimizing Outrigger's online marketing across media platforms and for improving company performance and return on investment through all online channels.
Dan Wacksman, Senior Vice President, Integrated Marketing for Outrigger Enterprises Group, is pleased to announce that Sun Bee has joined the company's interactive commerce division as Director, Online Distribution and Marketing. In this newly created position, Ms. Bee is responsible for managing and optimizing Outrigger's online marketing across media platforms and for improving company performance and return on investment through all online channels.
Ms. Bee joins Outrigger's interactive commerce division from her most recent role as director of sales & marketing for Waikiki's first all-suite resort, the Outrigger-managed Embassy Suites(R)-Waikiki Beach Walk(R). Ms. Bee oversaw the integrated sales, marketing, public relations and promotions strategies for the resort and was instrumental in the successful opening of this $93 million property.
Before joining Embassy Suites-Waikiki Beach Walk, Ms. Bee was regional market director-Hawaii, Asia and Pacific for Orbitz.com, a leading online travel company that enables travelers to search for and purchase a broad array of travel products over the worldwide web, including airline tickets, lodging, rental cars, cruises and vacation packages.
Prior to Orbitz, Ms. Bee spent seven years in hotel operations with Outrigger Hotels & Resorts, the last three as product manager for the then newly introduced OHANA Hotels & Resorts brand, where she was responsible for maintaining and incorporating brand standards throughout the company's various distribution channels.
Ms. Bee holds a Bachelor's degree in Travel Industry Management from Hawaii Pacific University.
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