Accor Names Jeffrey Palmer EVP S&M for North America
JANUARY 13, 2009 - In his new position, Palmer will continue to lead all aspects of marketing, branding, market research, sales, reservations and distribution for Accor North America's Motel 6 and Studio 6 brands in the US, Canada and Mexico.
Accor North America, one of the largest hotel chain owner and operators in North America, announces the promotion of Jeffrey Palmer to executive vice president - sales and marketing, for Accor North America. In his new position, Palmer will continue to lead all aspects of marketing, branding, market research, sales, reservations and distribution for Accor North America's Motel 6 and Studio 6 brands in the US, Canada and Mexico.
Palmer's duties include the development and execution of all communications campaigns, including development of advertising campaign content, execution of all media planning and buying, and directing all online initiatives. Palmer is also in charge of sales and general revenue generation at Motel 6. In addition, Palmer is responsible for working with the brands' president and CEO to provide strategic direction for the brand.
Palmer began with Accor North America in December of 2007 as senior vice president - sales and marketing, and has since led the marketing efforts developing and promoting the Motel 6 brand's new 'Phoenix' prototype, as well as the development of Motel 6's new trip-planning micro site, Goin6.com. He has over 20 years of experience as a senior level executive in marketing, advertising and sales for Fortune 100 Companies including The Home Depot, Pep Boys and Circuit City. Before joining Accor, he served as senior vice president - marketing for NRT Incorporated, developing and overseeing national marketing, internet marketing and advertising. Palmer earned his B.A. in American literature & history from Yale University and his M.B.A. from the University of Chicago.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
