Jennifer Morse Named Director of Sales for the Avista Resort, North Myrtle Beach, South Carolina
NORTH MYRTLE BEACH, SC, October 20, 2005. The Avista Resort has named Jennifer Morse Director of Sales. Her responsibilities include setting monthly, quarterly and annual sales goals and objectives; spearheading and driving the Avista's sales and marketing strategies; managing the inbound and outbound sales channels; creating budgets and schedules; as well as assigning and monitoring job responsibilities and providing direction for the Resort's sales team.
Prior to joining the Avista Resort, Morse worked as the Conference Sales and Services Manager for the Radisson Plaza Hotel in Myrtle Beach, S.C. where she was responsible for managing the event logistics for all catered functions held at the property. She also served as a marketing manager for Fairfield Resorts in Myrtle Beach. Morse received a Bachelor of Arts degree in American Studies and Art from the State University of New York in Geneseo.
"We are very pleased to name Jennifer as the Director of Sales for the Avista Resort," said Jim Eggen, General Manager for the Avista Resort. "Jennifer has an outstanding background in large luxury group hotels. That, coupled with her overwhelming drive to succeed, will greatly benefit the Avista. I look forward to great things from Jennifer as she leads our talented sales team to much success."
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