William Edmundson Named Vice President Brand Management for Cambria Suites
SILVER SPRING, MD, October 21, 2005. Choice Hotels International, Inc. announced that William Edmundson has been named Vice President, Brand Management for the Cambria Suites brand, the company's entry into the select service upscale segment. Edmundson will be responsible for overseeing the strategic direction of the Cambria Suites brand. Edmundson will report to David Goldberg, Choice Hotels' Senior Vice President, Corporate & Brand Strategy. He will be based in Choice Hotels' headquarters in Silver Spring, MD.
"With his impressive background in hospitality, we are confident that William's leadership and expertise will generate solid results for Choice Hotels," said Goldberg. "William brings his extensive industry experience in brand management, operations, marketing, sales, service, quality and franchise relations which makes him a valuable asset the Choice's management team."
Prior to joining Choice Hotels, Edmundson held various management positions during his nearly 18 year tenure with Hilton Hotels, most recently serving as Vice President of Hampton Brand Performance & Support, where he led one of the industry's largest hotel performance support teams in the development and implementation of Hampton brand strategies. During his tenure with Hampton, Edmundson launched the brands international properties and was integral in the 'Make It Hampton' strategic team and roll out to more than 1,300 hotels.
Edmundson also served in management positions for the Embassy Suites, Holiday Inns, Homewood Suites and Hampton Inn brands and was selected as one of the Top 40 Business People under 40 by Memphis Business Journal in 2003.
A graduate of Southern Methodist University, Edmundson grew up working in his family's hotel business in Houston, Texas.
Edmundson relocated from Memphis to Maryland with his wife and son.
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