W South Beach's New GM is Eduardo Fernandez
MARCH 16, 2009 - W Hotels Worldwide today announced the appointment of Eduardo Fernandez as General Manager of W South Beach. Located in the burgeoning arts and entertainment district of Miami Beach, W South Beach is slated to open this Spring on Collins Avenue. This crown jewel of Miami Beach will feature one-of-a-kind amenities, iconic design and contemporary art as well as breathtaking views of the Atlantic Ocean from each of the hotel's 408 guest rooms and suites.
Fernandez has more than 25 years of experience in the hospitality industry. Prior to his new position as General Manager, Fernandez served as the Senior Director of Operations - New Build & Transitions for Starwood Hotels & Resorts Worldwide, Inc. where he oversaw the management and coordination of all operational pre-opening activities. Over the past four years, he has been actively involved in 32 projects with Starwood, including nine hotel openings and four brand conversions.
Fernandez has a long history with Sheraton Hotels & Resorts, having worked in various on property and corporate positions for the company for nearly 15 years, including the role of General Manager of the Sheraton Suites Wilmington. During his six year tenure, he oversaw the business hotel's operations on a daily basis while managing both employee and guest satisfaction levels. Throughout his experience with Sheraton, he held many positions including Director, Total Quality Management and Hotel Manager at The Sheraton Bal Harbour Beach Resort in Florida; Regional Manager, Franchise Operations for ITT Sheraton Corporation in Boston; Marketing Manager at the Sheraton New York Hotel and Towers; Executive Assistant Manager at the Sheraton Manhattan Hotel; and the Rooms Division Manager at Le Centre Sheraton Hotel and Towers in Montreal.
Throughout his career, he has received many accolades including the ITT Sheraton's President's Award in 1991 and the 2001 Hotelier of the Year award by the Delaware Hotel & Lodging Association. Fernandez earned a degree in Hotel Management from the Institut de Tourisme et d'Hotellerie du Quebec and a Bachelor's degree in Professional Studies - Management from Barry University in Florida. He currently resides in Hollywood, Florida and is fluent in French, English and Spanish.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
