Hard Rock Hotel San Diego's Loan-awaited Meeting Space Expansion Complete

Additional 7,500 Square Feet of Tricked-Out Corporate Meetings and Event Space Now Available

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. March 19, 2009

SAN DIEGO, CA, March 16, 2009 - The highly-anticipated transformation of Hard Rock Hotel San Diego's (HRHSD) executive meeting space is complete, bringing the four-diamond property's available meetings and events space offerings to a total of over 40,000 square feet. HRHSD has become a choice destination of business travelers and meeting planners for its stylish accommodations, state-of-the-art technology and personalized service, and the newly transformed rooms will accommodate increased demand for in-house group space.

"We are eager to debut this spectacular new addition to downtown San Diego's meetings and events options," said Matt Greene, general manager of Hard Rock Hotel San Diego. "We decided soon after opening to expand our meeting space in response to growing demand, as San Diego truly steps out as the desired destination for corporate meetings and conventions. This is not your ordinary meeting space however, it's what one would expect from Hard Rock - contemporary sophistication and technology with a hint of rock n' roll."

The new multi-functional 7,500 square-foot, dual-level space, features seven new breakout rooms ranging in size from 650 to 1,900 square feet, offering groups from 10 to 180 the ability to wow their guests with unforgettable meetings and conferences. All of the property's event space was strategically designed to accommodate everything from intimate meetings to extravagant large-scale parties, but was expressly configured to offer meeting planners one of the city's largest contiguous event spaces, meaning attendees can easily flow from one meeting to the next and companies have the option of commandeering an entire floor or wing of the hotel.

San Francisco-based Hatch Design was tapped to create an atmosphere as visually-stimulating as it is functional. Taking advantage of its hip, urban surroundings, each breakout room features floor-to-ceiling windows that maximize natural lighting while offering panoramic views of downtown San Diego. Platinum, textured reptile-inspired wall coverings and stunning black etched murals of rock legends add the distinctive Hard Rock edge to each room. In addition, the wing is fully tech-enabled with WiFi-ready group connectivity, customizable electronic reader boards with optional video streams and individually-controlled music zones enabling clients to load in personal playlists.

Its signature "Rock Star" service coupled with an ideal location at the entrance to the city's Gaslamp Quarter and across from the San Diego Convention Center has made Hard Rock Hotel San Diego the city's preferred meetings and conventions hotel. Since its opening in November 2007, the property has hosted numerous blue-chip companies including Cisco Systems, Microsoft and Ernst & Young, as well as served as the official host hotel for several of San Diego's largest conventions including Comic Con and ASR. The property was also selected as the site for this year's American Society of Association Executives' annual conference.

About Hard Rock Hotel San Diego

Located at the entrance of the Gaslamp Quarter across from the San Diego Convention Center, Hard Rock Hotel San Diego boasts an upscale, contemporary design, signature restaurants, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties - rock 'n' roll. Amenities include 420 rooms and suites including 17 Rock Star Suites, over 40,000 square feet of unique meeting and event space, a world-class Nobu restaurant, and two ultra-hip lounges. Additional features include Maryjane's Coffee Shop, Rock Spa and fitness center, a landscaped rooftop pool deck with private cabanas, a Rock Shop and a Pinkberry yogurt store. For more information visit www.hardrockhotelsd.com.

About Hard Rock International

With 124 high-energy Hard Rock Cafes and nine Hotels/Casinos in 50 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; Dubai, scheduled to open in 2011; and Abu Dhabi, scheduled to open in 2012. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.